Platform-Specific Analytics Guides
Every platform has its own analytics dashboard—Shopify, WooCommerce, Klaviyo, Google Ads, Stripe. Each promises "insights," but they use different definitions, track different metrics, and show conflicting numbers. Most store owners spend hours jumping between dashboards trying to understand basic questions: "Which number is right?" "Why doesn't Shopify match Klaviyo?" "What should I actually check daily?"
This comprehensive guide demystifies platform-specific analytics across your entire e-commerce stack. Learn which metrics matter in each platform, how to reconcile conflicting data, what to check daily vs monthly, and how to extract maximum value from each tool without drowning in dashboards.
Whether you're on Shopify or WooCommerce, using Klaviyo or Mailchimp, running Google Ads or Meta campaigns, these guides show you exactly what to track, where to find it, and what it means for your business.
Shopify Analytics
Master Shopify's built-in analytics and integrations
Best analytics tools that integrate with Shopify (2025)
Comprehensive review of top Shopify-compatible analytics tools including features, pricing, integration difficulty, and use cases.
Beyond Shopify default reports: 5 insights you're missing
Critical analytics blind spots in Shopify's default dashboard and where to find the missing data.
Google Ads and Shopify analytics: Getting the full picture
How to reconcile Google Ads conversion data with Shopify sales and understand attribution gaps.
How to read Shopify's dashboard in under 2 minutes
Speed-reading framework for Shopify's analytics covering the 5 metrics that matter most for daily decisions.
How to track Shopify store performance without logging in daily
Email-based monitoring alternatives for Shopify data including automation setup and tool recommendations.
Morning analytics routine for Shopify store owners (5-minute checklist)
Complete daily analytics workflow optimized for Shopify operators covering critical checks and decision triggers.
Shopify Analytics explained: What metrics actually matter for small stores
Metric prioritization guide focusing on actionable Shopify KPIs and ignoring vanity metrics.
Shopify Analytics vs Google Analytics: Do you need both?
Complete comparison of Shopify Analytics and GA4 covering strengths, weaknesses, and optimal usage scenarios.
Shopify analytics vs Klaviyo data: Which revenue numbers to trust when they disagree
Reconciliation methodology for attribution differences and which platform to trust for specific metrics.
Shopify conversion rate tracking: Complete guide
Comprehensive conversion tracking setup including rate calculation, benchmarks, and optimization frameworks.
Shopify reporting for small teams: Who needs what data?
Role-based analytics access framework defining which team members need which Shopify metrics.
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Top 5 Shopify Analytics mistakes small stores make (and how to avoid them)
Common misinterpretations of Shopify data and correction strategies for accurate decision-making.
What Shopify metrics should I check daily vs weekly vs monthly?
Frequency framework organizing Shopify metrics by optimal checking cadence and decision timeframes.
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WooCommerce Analytics
Navigate WordPress and WooCommerce reporting
Best WooCommerce analytics plugins compared
Detailed plugin comparison including WooCommerce Analytics, MonsterInsights, Metorik, and others.
How to automate WooCommerce sales tracking
Automation setup for daily sales reporting including plugin configuration and email delivery.
How to read WooCommerce analytics in under 5 minutes
Quick-scan methodology for WooCommerce reports focusing on critical business metrics.
WooCommerce Analytics: Complete Guide
Comprehensive walkthrough of WooCommerce's native analytics including setup, interpretation, and limitations.
WooCommerce analytics for small teams: Who needs what data?
Team access framework for WordPress/WooCommerce analytics by role and responsibility.
WooCommerce analytics vs Google Analytics: Which data to trust
Attribution comparison and reconciliation between WooCommerce tracking and GA4 e-commerce data.
WooCommerce conversion rate explained: How to calculate and improve
Conversion methodology specific to WooCommerce including calculation quirks and optimization strategies.
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WooCommerce reports explained: Complete guide to every report type
Systematic walkthrough of all built-in WooCommerce reports with use cases and interpretation guidance.
WooCommerce sales tracking without plugins: Is it enough?
Evaluation of WooCommerce's native capabilities versus third-party analytics enhancements.
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What WooCommerce metrics should I check daily for my store?
Daily monitoring checklist optimized for WooCommerce stores covering critical health indicators.
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Klaviyo for Shopify
Master email and SMS analytics in Klaviyo
Klaviyo abandoned cart flow: Complete optimization guide for Shopify stores
End-to-end abandoned cart flow setup including analytics tracking, A/B testing, and revenue optimization.
Klaviyo analytics for Shopify: What metrics actually matter for growing stores
Metric prioritization in Klaviyo's extensive reporting covering revenue attribution and engagement quality.
Klaviyo deliverability best practices: Ensuring emails reach Shopify customers
Deliverability analytics and monitoring including bounce rates, spam scores, and list health metrics.
Klaviyo email metrics explained: Opens, clicks, and conversions for Shopify
Comprehensive metric definitions and benchmarks specific to Shopify-Klaviyo integration.
Klaviyo flows vs campaigns: Which actually drives more revenue for Shopify stores
Performance comparison methodology including attribution analysis and ROI calculation by type.
Klaviyo for small teams: Making data accessible to everyone
Team collaboration framework including dashboard sharing, report automation, and role permissions.
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Klaviyo reporting best practices: What to track and when
Reporting cadence framework organizing Klaviyo metrics by daily, weekly, and monthly review cycles.
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Klaviyo revenue attribution: Understanding "attributed" vs "direct" sales
Attribution methodology clarification including how Klaviyo tracks revenue and comparison to Shopify numbers.
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Klaviyo segmentation analytics: Measuring segment performance
Segment-level reporting including size tracking, engagement metrics, and revenue contribution analysis.
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Klaviyo setup for Shopify: Analytics best practices from day one
Initial configuration guide ensuring proper tracking, attribution setup, and dashboard organization.
What Klaviyo metrics should I check daily?
Essential daily monitoring metrics for Klaviyo including flow performance, deliverability, and revenue.
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Why Klaviyo revenue doesn't match Shopify (and what to do)
Revenue discrepancy troubleshooting covering attribution windows, tracking delays, and reconciliation methods.
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Email Marketing Platforms
Analytics for Mailchimp, Omnisend, and alternatives
Beyond open rates: Omnisend metrics that drive sales
Advanced Omnisend metrics beyond basic engagement including conversion tracking and revenue attribution.
How to read Omnisend reports in under 3 minutes
Quick-scan methodology for Omnisend's dashboard focusing on actionable insights over vanity metrics.
How to track Omnisend email campaign ROI
ROI calculation framework specific to Omnisend including cost attribution and revenue tracking.
Mailchimp analytics for e-commerce: Complete guide
Comprehensive Mailchimp e-commerce tracking setup and reporting interpretation.
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Mailchimp e-commerce analytics: Key metrics to track
Essential Mailchimp metrics for online stores including purchase tracking and customer lifetime value.
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Mailchimp vs Klaviyo vs Omnisend analytics compared
Side-by-side platform comparison covering reporting capabilities, e-commerce tracking, and ease of use.
Omnisend analytics explained: Key metrics for e-commerce
Omnisend-specific metric definitions and benchmarks for e-commerce stores.
Omnisend automation reports: Measuring workflow success
Automation performance tracking including trigger accuracy, flow conversion, and revenue per automation.
Omnisend for small teams: Making data accessible
Collaboration features and reporting access frameworks for team-based Omnisend usage.
Omnisend vs Klaviyo analytics: Which shows better insights?
Analytics-focused platform comparison evaluating reporting depth, ease of use, and actionability.
Advertising Platforms
Track Google Ads, Meta Ads, and paid channels
Ads analytics vs website analytics: Getting the full picture
Integration methodology combining ad platform data with website analytics for complete attribution.
Google Ads analytics for e-commerce: What metrics actually matter
E-commerce-specific Google Ads metrics beyond clicks and impressions including ROAS and customer value.
How to measure Google Ads ROI for small stores
ROI calculation framework for small budgets including attribution setup and profitability tracking.
How to track Meta Ads performance without daily dashboard checking
Automated Meta Ads reporting including custom dashboard setup and email delivery options.
Meta Ads analytics for e-commerce: What metrics actually matter
Facebook and Instagram ad metrics prioritized for e-commerce including iOS 14+ attribution challenges.
Understanding ad attribution for e-commerce: Simplified guide
Attribution fundamentals across advertising platforms covering last-click, view-through, and multi-touch models.
What ad metrics should I check daily for my e-commerce store?
Daily ad monitoring framework covering critical health metrics and performance thresholds across platforms.
Payment Analytics
Understand Stripe and payment gateway data
How to track payment analytics for your online store
Comprehensive payment tracking setup covering gateways, methods, success rates, and failure analysis.
How to use Stripe data to improve checkout conversion rates
Leveraging Stripe analytics to identify and fix checkout friction points including decline analysis.
Stripe analytics for e-commerce: What metrics actually matter
E-commerce-focused Stripe metrics beyond transaction volume including payment success rates and method preferences.
Stripe payment method analytics: Understanding customer preferences
Payment method breakdown analysis including regional preferences, conversion rate by method, and optimization.
Stripe vs Shopify Payments: Analytics comparison
Side-by-side analytics comparison helping Shopify stores choose between native and Stripe processing.
What Stripe metrics should I check daily for my e-commerce store?
Daily Stripe monitoring covering payment health, decline rates, and revenue confirmation.
Why payment failures happen and how to fix them with Stripe analytics
Payment failure analysis methodology using Stripe data to identify and resolve common decline reasons.
Google Analytics 4
Platform-specific GA4 guides for e-commerce
How to use GA4 data for conversion rate optimization
Leveraging GA4's e-commerce tracking for conversion analysis including funnel setup and abandonment tracking.
Using GA4 to analyze customer behavior in your store
Behavioral analysis in GA4 covering user flow, engagement metrics, and purchase journey mapping.
See also: Analytics Tool Comparisons Guide for detailed GA4 vs alternatives comparisons.
Unify Your Platform Data Automatically
These guides show you what each platform tracks—Peasy brings it all together in one daily email.
Stop logging into Shopify, then Klaviyo, then Google Analytics to piece together performance. Peasy connects to your platforms, pulls the critical metrics from each, and sends one unified daily report showing sales, conversion, traffic, and top products across your entire stack.
No manual reconciliation. No conflicting numbers. Just clear daily performance delivered to your inbox every morning.
Popular Starting Points
On Shopify?
Start with Shopify Analytics explained: What metrics actually matter to understand your built-in dashboard.
Using WooCommerce?
Read WooCommerce reports explained: Complete guide to every report type for comprehensive reporting.
Email marketing with Klaviyo?
Check Klaviyo analytics for Shopify: What metrics actually matter for email ROI tracking.
Running paid ads?
Start with Understanding ad attribution for e-commerce: Simplified guide to reconcile ad and website data.