Best WooCommerce analytics plugins compared

The best WooCommerce analytics plugin depends on your store size, technical expertise, and budget. Stores under $100k annual revenue typically get most value from simplified solutions—WooCommerce-native analytics platforms like Metorik (starting around $50/month) or automated email reporting tools (starting around $49/month). Larger stores or those wanting free solutions should consider Google Analytics 4 integration via Site Kit by Google (free but steep learning curve). For advanced customer segmentation and lifetime value tracking, Putler or Glew provide comprehensive capabilities starting around $79/month.

For non-technical store owners who want daily insights delivered via email without dashboard monitoring, automated email reporting tools are available. For store owners comfortable with dashboards who want WooCommerce-specific features like customer segmentation and cohort analysis, Metorik provides powerful analytics within WordPress ecosystem.

Why WooCommerce native analytics isn’t enough for most stores

WooCommerce includes built-in analytics accessible under WooCommerce → Analytics in WordPress admin. It tracks revenue, orders, products, categories, coupons, and taxes—sufficient for basic sales monitoring. However, it lacks several critical capabilities that growing stores need for optimization.

What WooCommerce native analytics is missing: Traffic source tracking (shows orders and revenue but doesn’t indicate whether customers came from Google search, Facebook ads, email campaigns, or other sources). Conversion rate monitoring (displays completed orders but doesn’t track how many people viewed products without buying). Customer behavior insights (lacks customer lifetime value calculations, repeat purchase tracking, cohort analysis, and time-between-orders metrics). Automated reporting (requires manual login to WordPress admin to check metrics).

For stores under $25k annual revenue with simple needs, WooCommerce native analytics often suffices. As revenue grows and marketing sophistication increases, most owners add dedicated analytics plugins to fill these gaps.

Detailed comparison: top WooCommerce analytics plugins

What features actually matter in WooCommerce analytics plugins?

Not all plugin features provide equal value. Here are the capabilities that meaningfully impact decision-making for small to medium WooCommerce stores:

Essential features (must-have): Revenue and order tracking with period comparisons (seeing revenue yesterday means nothing without context—yesterday versus day before, this week versus last week turns data into insights instantly). Traffic source attribution (knowing whether revenue came from organic search, paid ads, email, social media, or direct traffic is critical for marketing decisions). Product performance analytics (top-selling products by revenue and units sold, product category performance comparisons, and product view versus purchase conversion rates). Conversion rate tracking (percentage of visitors who purchase, separating site effectiveness from traffic volume).

High-value features (very useful but not critical): Customer lifetime value calculations (average total revenue per customer across all orders, determines how much you can afford spending on customer acquisition). Cohort analysis (groups customers by acquisition month and tracks behavior over time, reveals whether retention is improving or declining). Email reporting automation (daily or weekly email summaries of key metrics with automatic period comparisons, eliminates manual dashboard checking). Customer segmentation (ability to group customers by behavior for targeted marketing).

Nice-to-have features (helpful but not essential): Real-time reporting (updates every few minutes instead of hourly or daily, psychologically satisfying but rarely changes decisions). Custom date ranges (ability to select arbitrary date ranges, standard ranges handle 95% of analysis needs). Mobile apps (dedicated iOS or Android apps for checking analytics on phone, convenient but not essential). Predictive analytics (forecasting future revenue based on historical trends, accuracy is questionable for small stores with volatile revenue patterns).

How much should WooCommerce analytics plugins cost?

Pricing varies from free to $150+ per month depending on features, data volume, and support level.

Free options ($0/month): Site Kit by Google, GA Google Analytics, and WooCommerce native analytics. Trade-off: you invest time instead of money. Google Analytics 4 provides powerful free analytics but requires 30-60 minutes for setup and 10-15 minutes daily for dashboard review. Calculate time cost—if you spend 15 minutes daily at $50/hour value, that’s $273 monthly opportunity cost.

Entry-level paid options ($29-50/month): Entry-level paid analytics tools. Appropriate for stores under $100k annual revenue. Provide essential metrics with simplified interfaces or automated email delivery. Time savings typically justify cost if you’re spending 10+ minutes daily checking free alternatives.

Mid-tier options ($50-100/month): Metorik, Putler, and MonsterInsights Pro. Suitable for stores $100k-$500k annual revenue. Include customer segmentation, cohort analysis, LTV tracking, and advanced reporting. Price reflects WooCommerce-specific feature development and ongoing data processing infrastructure.

Advanced options ($100-150+/month): Glew and enterprise tiers of other tools. Designed for stores over $500k revenue with sophisticated multi-channel marketing requiring attribution modeling, inventory analytics, and custom integration capabilities.

Pricing decision framework: Monthly plugin cost should be less than 0.5% of monthly revenue. Example: $50k monthly revenue store can justify up to $250/month on analytics tools, though most needs are met at $50-100/month range. Calculate time savings—if plugin saves 10 hours monthly and your time is worth $50/hour, that’s $500 monthly value, justifying up to $150-250 monthly cost.

Which WooCommerce analytics plugin is easiest to set up?

Setup complexity varies significantly. Ranked from easiest to most complex: Easiest (2-5 minutes): Email automation tools that connect via OAuth with minimal configuration. Easy (10-15 minutes): Metorik (sign up, authorize connection to WooCommerce via API, import historical data automatically, configure optional email reports). Moderate (20-30 minutes): MonsterInsights, Putler (install WordPress plugin, connect to Google Analytics or payment processors, configure tracking settings, verify data flowing correctly). Complex (45-60 minutes): Site Kit by Google, manual GA4 integration (create Google Analytics 4 property, install plugin or manually add tracking code, configure enhanced e-commerce tracking, set up goals and conversions, verify implementation working correctly, steep learning curve after setup). Most complex (60-90 minutes): Glew, custom solutions (require configuration of multiple data sources, custom attribution models, inventory integration, and team permission settings).

Can I use multiple WooCommerce analytics tools simultaneously?

Yes, and many successful stores do. Common multi-tool strategies include: GA4 plus email reporting tool (use Google Analytics 4 via Site Kit or MonsterInsights for deep analysis when needed plus email automation tools for daily monitoring, balances comprehensive capability with time efficiency). WooCommerce-specific plugin plus GA4 (use WooCommerce-specific platforms for customer segmentation and LTV plus GA4 for traffic attribution and cross-site behavior tracking). Multi-platform consolidation plus email reports (use multi-platform consolidation tools plus automated email reporting).

What to avoid: Running multiple similar plugins that track same metrics creates confusion—which number is correct when tools show slightly different revenue totals? Pick one tool per use case (one for daily monitoring, one for deep analysis) rather than three tools trying to do same job.

Frequently asked questions

Do I need a paid WooCommerce analytics plugin if I already have Google Analytics? Depends on how you use analytics. If you’re comfortable spending 10-15 minutes daily in Google Analytics dashboards and have technical skills to navigate GA4’s interface, free GA4 via Site Kit might suffice. However, if you find GA4 overwhelming, if you want WooCommerce-specific features like customer lifetime value and order cohorts, or if you prefer email delivery over dashboard checking, paid plugins often justify their cost through time savings and WooCommerce-native capabilities that GA4 lacks.

Which WooCommerce analytics plugin works best for small stores under $50k annual revenue? Stores under $50k typically benefit most from simple, affordable solutions. WooCommerce native analytics handles basic sales tracking for free. If you want traffic source attribution without complexity, consider tools with quick setup and minimal learning curve. If you’re comfortable with technical tools and want free solution, Site Kit by Google provides GA4 integration though requires time investment learning the interface. Avoid expensive advanced tools like Glew until revenue justifies the cost and you have data volume for meaningful segmentation analysis.

Can WooCommerce analytics plugins slow down my site? Most quality plugins have minimal performance impact. Plugins like Site Kit, MonsterInsights, and GA Google Analytics add lightweight tracking code that loads asynchronously (doesn’t block page rendering). API-based plugins like Metorik and Peasy pull data from your WooCommerce database via scheduled background jobs without affecting frontend page load times. However, poorly coded plugins or those making excessive database queries can impact performance—check plugin reviews for performance complaints before installing. Run speed tests before and after plugin installation to verify no significant slowdown occurred.

Choosing the right WooCommerce analytics plugin

The best WooCommerce analytics plugin for your store depends on your specific situation—revenue size, technical comfort level, time availability, and budget. For stores under $100k revenue wanting simple email-based reporting, Peasy provides automated daily metrics without dashboard complexity. For stores needing WooCommerce-native features like customer segmentation and lifetime value tracking, Metorik offers powerful analytics with moderate learning curve. For technical users comfortable with complexity who want free solution, Google Analytics 4 via Site Kit provides comprehensive tracking at zero cost beyond time investment.

Start simple: Begin with free options (WooCommerce native analytics or GA4) for first 3 months. If you find yourself spending 10+ minutes daily checking dashboards or wishing you had specific features like cohort analysis, upgrade to paid plugin matching your needs.

Most common approach: Combine tools—GA4 for traffic attribution plus email reporting tool for daily monitoring, or WooCommerce-specific plugin for customer insights plus automated email summaries. Don’t feel locked into single solution.

Want metrics via email instead of dashboards? Peasy delivers automated daily reports with your essential analytics. Perfect for busy teams. Starting at $49/month. Try free for 14 days.