How to read Omnisend reports in under 3 minutes
Systematic 3-minute daily routine for checking essential Omnisend metrics including dashboard overview, campaign performance, and automation health monitoring.
You can spend 15 minutes daily in Omnisend clicking through campaign reports, automation performance, subscriber growth, and revenue attribution. Or you can check the same essential metrics in under 3 minutes using a systematic approach that gives you 90% of decision-making value in 20% of the time.
This guide shows you exactly which five Omnisend reports to check and how to extract insights in under 3 minutes daily.
The 3-minute Omnisend check (what to review daily)
Minute 1: Dashboard overview
Where: Omnisend → Reports → Overview
What to check: Select "Last 7 days" date range. Note total revenue from email (top metric). Check number of emails sent and delivered last 7 days. Glance at automation revenue versus campaign revenue split.
What you learn (30 seconds): Is email generating expected weekly revenue? Are automations contributing appropriate percentage (should be 50-70%)? Any obvious drops requiring investigation?
Action trigger: If weekly revenue down 20%+ versus previous week, investigate (check recent campaign performance, verify automations running correctly). If automation percentage below 30%, prioritize automation optimization.
Minute 2: Recent campaign performance
Where: Omnisend → Campaigns (shows recent campaigns with quick metrics)
What to check (60 seconds): Scan last 2-3 campaigns sent. Note open rates (should be 15-25% typically). Check click rates (should be 2-4% for promotional emails). Most importantly, check revenue and orders for each campaign.
What you learn: Which recent campaign performed best (highest revenue)—what made it work? Any campaign with poor performance requiring analysis? Subject line patterns (which styles get better opens)?
Action trigger: If campaign has strong open rate (25%+) but low revenue, investigate landing page or offer strength. If campaign has low open rate (under 12%), review subject line approach. Replicate elements of best-performing campaign in next send.
Minute 3: Automation health check
Where: Omnisend → Automation → Scan active workflows
What to check (30 seconds): Verify abandoned cart workflow shows sends in last 24 hours (should trigger daily for active stores). Check welcome series triggered recently (indicates list growth). Scan other automations for any stopped or paused unexpectedly.
What you learn: Are automations actively running? Any technical issues preventing triggers? Automation activity level relative to store traffic.
Action trigger: If abandoned cart shows zero sends for 24+ hours despite active store, check tracking installation. If welcome series not triggering, verify signup forms connected correctly. Any paused workflows should be reactivated or removed.
The weekly 10-minute deep check (Monday routine)
Beyond daily 3-minute check, spend 10 minutes every Monday reviewing week-over-week trends:
Compare weeks (3 minutes): Reports → Overview → Compare last 7 days to previous 7 days. Calculate week-over-week revenue change percentage. Note if trending up (good) or down (needs investigation).
Review automation details (4 minutes): Click into abandoned cart automation → Check revenue generated last 7 days versus previous week. Review email-by-email performance within workflow. Identify any performance drops.
Check list health (2 minutes): Audience → Contacts → Note total subscribers. Check growth (new subscribers minus unsubscribes last 7 days). Scan engagement rate (percentage who opened any email recently).
Plan next week (1 minute): Based on insights, note one specific action (test new subject line style if opens declining, fix automation if revenue dropped, adjust targeting if engagement is weak).
What not to check daily (save time by ignoring)
Individual subscriber activity: Checking which specific customers opened which emails is interesting but rarely actionable for daily decisions. Save for investigation when specific customer issue arises.
Device and location breakdowns: Useful for campaign optimization but doesn’t require daily checking. Review monthly when planning design improvements.
Hour-by-hour send timing analysis: Interesting for optimization but not daily priority. Analyze quarterly when refining send time strategy.
Historical trends beyond 7-30 days: Comparing this week to same week last year is useful occasionally but doesn’t need daily attention. Focus on recent trends for daily decisions.
Shortcuts for faster Omnisend checking
Bookmark dashboard: Save direct URL to Omnisend Reports → Overview page. Clicking bookmark lands you directly on key metrics instead of navigating from login.
Use campaign list view: Campaign list shows summary metrics without opening individual campaigns. Scan for anomalies (unusual open rates, zero revenue) before clicking into detailed reports.
Set date range default: Most daily checks use "Last 7 days" range. Select once, and Omnisend often remembers preference.
Focus on revenue column: When scanning campaigns or automations, revenue column tells more than open rate column. Revenue indicates success; opens indicate engagement but not necessarily sales.
Making decisions from 3-minute checks
The point isn’t checking metrics—it’s taking action based on insights:
If weekly revenue trending down: Review recent campaigns for weaker offers or targeting. Check automation performance (is abandoned cart still converting well?). Investigate external factors (slower site traffic, seasonal decline).
If specific campaign underperformed: Analyze why (poor subject line, wrong audience segment, weak offer, bad timing). Apply lesson to next campaign.
If automation stopped sending: Fix technical issue immediately (automations generate revenue passively—downtime costs money).
If best-performing campaign identified: Replicate successful elements (subject line style, offer structure, product category, audience segment) in next campaign.
The 3-minute Omnisend routine
Daily 3-minute check covers essential metrics: weekly revenue trend, recent campaign performance, and automation health. Weekly 10-minute review adds week-over-week comparisons and action planning.
Systematic approach beats random clicking. Know exactly which five screens to check, extract specific data points, make one decision based on insights. Done in under 3 minutes daily.
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