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E-commerce Analytics Resources

Deep-dive guides organized by topic

Running an e-commerce store means answering dozens of analytical questions every day: How do I prepare for Black Friday? Why did
conversion drop? Are my seasonal customers coming back? Which marketing channels actually work?

These comprehensive resource guides give you the frameworks, metrics, and decision criteria that professional e-commerce
operators use to answer those questions confidently. No fluff, no theory-only content—just actionable analytics strategies you
can implement today.

Each guide contains 29-65 articles covering a complete topic from preparation through execution to post-analysis. Pick your
challenge, dive deep, and come out with a systematic approach that works.

Featured Guides

Start with these most popular topics

📊 Seasonal & Trend Reporting

30 expert guides

Master Black Friday to back-to-school analytics with complete preparation frameworks, real-time monitoring strategies, and
post-event analysis.

Featured articles:

How to prepare your e-commerce analytics for Black Friday
10 questions to ask your data after every seasonal event
How to forecast sales for your next seasonal peak

/resources/seasonal-trend-reporting

👥 Customer Analytics & Retention

51 expert guides

Cohort analysis, lifetime value calculation, retention measurement, and behavioral segmentation that turn one-time buyers into
loyal customers.

Featured articles:

Customer behavior analytics for e-commerce: Complete guide
How to measure customer retention in e-commerce
Cohort analysis for e-commerce: Complete guide

/resources/customer-behavior-analysis

🎯 Conversion Optimization

56 expert guides

Boost checkout performance and reduce abandonment systematically with data-driven testing frameworks and funnel optimization
strategies.

Featured articles:

Conversion rate optimization for small e-commerce stores: Complete guide
How to reduce cart abandonment in e-commerce
A/B testing for small e-commerce stores: Complete guide

/resources/conversion-optimization

📈 Traffic & Channel Analysis

53 expert guides

Measure and optimize every marketing channel from email to paid ads. Understand which traffic sources drive profitable sales.

Featured articles:

Traffic sources analytics for e-commerce: Complete guide
Understanding attribution for e-commerce: Simplified guide
How to analyze traffic channels in e-commerce

/resources/traffic-channel-analysis

All Guides by Category

📊 Analytics Fundamentals

Essential foundations for e-commerce analytics

E-commerce Analytics Basics — 65 articles

Complete beginner-friendly guides covering analytics fundamentals, getting started, understanding tools, data-driven decisions,
and building analytics habits.

Start here if: You're new to analytics or want to build solid foundations

Top articles:

E-commerce analytics basics: The complete beginner's guide
Why data-driven decisions beat gut feeling in e-commerce
A beginner's guide to understanding your online store data

/resources/ecommerce-analytics-basics

Key E-commerce KPIs — 52 articles

Comprehensive KPI guides covering definitions, calculations, implementation, and using metrics effectively for better business
decisions.

Start here if: You need to define which metrics to track and why

Top articles:

The 10 most important KPIs for every online store
How to calculate average order value (AOV) step by step
Conversion rate explained: A beginner's guide

/resources/key-ecommerce-kpis

💰 Revenue & Growth

Understanding what drives your revenue

Sales & Revenue Insights — 51 articles

Master revenue analysis, sales forecasting, product performance tracking, marketing ROI measurement, and systematic approaches to
revenue growth.

Start here if: You need to understand revenue fluctuations or forecast sales

Top articles:

How to analyze sales trends in your e-commerce store
Understanding revenue fluctuations: What's normal and what's not
How to use data to forecast future sales

/resources/sales-revenue-insights

🛠️ Tools & Platforms

Navigate your analytics stack

Platform-Specific Analytics Guides — 61 articles

Master analytics for Shopify, WooCommerce, Klaviyo, Google Ads, and every platform you use. Reconcile conflicting data and
extract maximum value.

Start here if: You're confused by different numbers across platforms

Top articles:

Shopify Analytics explained: What metrics actually matter
WooCommerce reports explained: Complete guide
Klaviyo analytics for Shopify: What metrics actually matter

/resources/platform-specific-analytics-guides

Analytics Tool Comparisons — 29 articles

Comprehensive comparisons of analytics platforms, email tools, measurement approaches, and tool combinations to help you choose
the right stack.

Start here if: You're choosing between analytics tools or platforms

Top articles:

Google Analytics 4 vs Shopify Analytics: Which is better for small stores?
GA4 vs email analytics tools: When to use each
Free analytics (GA4) vs paid tools: Worth the investment?

/resources/analytics-tool-comparisons

Daily Analytics Made Simple

These guides show you what to measure—Peasy shows you the numbers every morning.

Get all your key metrics delivered via email every day—sales, conversion, traffic, and top products—without digging through
multiple systems. Peasy connects to your Shopify, WooCommerce, or GA4, automatically gathers the data, and sends clear reports to
your entire team.

No complex dashboards. No manual reporting. Just the metrics that matter, delivered daily.

https://peasy.nu/