E-commerce analytics resources
Deep-dive guides organized by topic
Running an e-commerce store means answering dozens of analytical questions every day: How do I prepare for Black Friday? Why did conversion drop? Are my seasonal customers coming back? Which marketing channels actually work?
These comprehensive resource guides give you the frameworks, metrics, and decision criteria that professional e-commerce operators use to answer those questions confidently. No fluff, no theory-only content—just actionable analytics strategies you can implement today.
Each guide contains 29-65 articles covering a complete topic from preparation through execution to post-analysis. Pick your challenge, dive deep, and come out with a systematic approach that works.
Featured Guides
Start with these most popular topics
📊 Seasonal & Trend Reporting
30 expert guides
Master Black Friday to back-to-school analytics with complete preparation frameworks, real-time monitoring strategies, and post-event analysis.
Featured articles:
👥 Customer Analytics & Retention
51 expert guides
Cohort analysis, lifetime value calculation, retention measurement, and behavioral segmentation that turn one-time buyers into loyal customers.
Featured articles:
🎯 Conversion Optimization
56 expert guides
Boost checkout performance and reduce abandonment systematically with data-driven testing frameworks and funnel optimization strategies.
Featured articles:
8 checkout optimization tactics that reduce abandonment by 30%+
5 high-impact A/B tests that consistently improve conversions
📈 Traffic & Channel Analysis
53 expert guides
Measure and optimize every marketing channel from email to paid ads. Understand which traffic sources drive profitable sales.
Featured articles:
All Guides by Category
📊 Analytics Fundamentals
Essential foundations for e-commerce analytics
E-commerce Analytics Basics — 65 articles
Complete beginner-friendly guides covering analytics fundamentals, getting started, understanding tools, data-driven decisions, and building analytics habits.
Start here if: You're new to analytics or want to build solid foundations
Top articles:
Key E-commerce KPIs — 52 articles
Comprehensive KPI guides covering definitions, calculations, implementation, and using metrics effectively for better business decisions.
Start here if: You need to define which metrics to track and why
Top articles:
💰 Revenue & Growth
Understanding what drives your revenue
Sales & Revenue Insights — 51 articles
Master revenue analysis, sales forecasting, product performance tracking, marketing ROI measurement, and systematic approaches to revenue growth.
Start here if: You need to understand revenue fluctuations or forecast sales
Top articles:
🛠️ Tools & Platforms
Navigate your analytics stack
Platform-Specific Analytics Guides — 61 articles
Master analytics for Shopify, WooCommerce, Klaviyo, Google Ads, and every platform you use. Reconcile conflicting data and extract maximum value.
Start here if: You're confused by different numbers across platforms
Top articles:
Analytics Tool Comparisons — 29 articles
Comprehensive comparisons of analytics platforms, email tools, measurement approaches, and tool combinations to help you choose the right stack.
Start here if: You're choosing between analytics tools or platforms
Top articles:
Daily analytics made simple
These guides show you what to measure—Peasy shows you the numbers every morning.
Get all your key metrics delivered via email every day—sales, conversion, traffic, and top products—without digging through multiple systems. Peasy connects to your Shopify, WooCommerce, or GA4, automatically gathers the data, and sends clear reports to your entire team.
No complex dashboards. No manual reporting. Just the metrics that matter, delivered daily.
Most Popular Starting Points
New to e-commerce analytics? Start with to build your foundation. /resources/ecommerce-analytics-basics
Preparing for seasonal events? Jump into for complete Black Friday and holiday preparation
frameworks.
Struggling with low conversion? Check for systematic testing approaches and checkout
optimization.
Want to understand your customers better? Read for cohort analysis and lifetime value
optimization.
Confused by different platform numbers? See to reconcile Shopify, Klaviyo, and GA4
data.
Need to define your KPIs? Use to identify which metrics actually matter for your store.
Browse by Your Current Challenge
📚 I'm new to analytics and don't know where to start →
📊 I don't know which metrics to track →
📉 Revenue dropped and I don't know why →
🎯 Conversion rate is lower than it should be →
👥 Customers aren't coming back →
📊 Don't know which traffic sources work →
🎄 Preparing for seasonal events →
