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aerial photography of city during night time

How to use data to forecast future sales

aerial photography of city during night time
aerial photography of city during night time

How to use data to forecast future sales

aerial photography of city during night time
a planet in space

Understanding revenue fluctuations: what's normal and what's not

a planet in space
a planet in space

Understanding revenue fluctuations: what's normal and what's not

a planet in space
white arrow

How to analyze sales trends in your e-commerce store

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white arrow

How to analyze sales trends in your e-commerce store

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a basket with a target, a target, a target in it, and a

E-commerce analytics basics: The complete beginner's guide

a basket with a target, a target, a target in it, and a
a basket with a target, a target, a target in it, and a

E-commerce analytics basics: The complete beginner's guide

a basket with a target, a target, a target in it, and a
curtain wall building under white sky

The future of traffic and channel analytics for e-commerce

curtain wall building under white sky
curtain wall building under white sky

The future of traffic and channel analytics for e-commerce

curtain wall building under white sky
group of people gathering

How to use cross-channel data for smarter marketing decisions

group of people gathering
group of people gathering

How to use cross-channel data for smarter marketing decisions

group of people gathering
logo

Understanding paid vs organic traffic in GA4 reports

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logo

Understanding paid vs organic traffic in GA4 reports

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a group of three lemons sitting on top of a table

How to use data to diversify your traffic channels

a group of three lemons sitting on top of a table
a group of three lemons sitting on top of a table

How to use data to diversify your traffic channels

a group of three lemons sitting on top of a table
chart

Why your traffic is high but conversions are low

chart
chart

Why your traffic is high but conversions are low

chart
man in white dress shirt using laptop

How to measure the impact of influencer collabs on sales

man in white dress shirt using laptop
man in white dress shirt using laptop

How to measure the impact of influencer collabs on sales

man in white dress shirt using laptop
a group of different types of social media logos

The best metrics to track for each traffic channel

a group of different types of social media logos
a group of different types of social media logos

The best metrics to track for each traffic channel

a group of different types of social media logos
a path in the middle of a forest with lots of trees

How to spot seasonal traffic trends before they happen

a path in the middle of a forest with lots of trees
a path in the middle of a forest with lots of trees

How to spot seasonal traffic trends before they happen

a path in the middle of a forest with lots of trees
a computer screen with a bunch of data on it

Using channel analysis to improve marketing efficiency

a computer screen with a bunch of data on it
a computer screen with a bunch of data on it

Using channel analysis to improve marketing efficiency

a computer screen with a bunch of data on it
time lapse photography of water drop

How to measure the impact of content marketing on traffic

time lapse photography of water drop
time lapse photography of water drop

How to measure the impact of content marketing on traffic

time lapse photography of water drop
assorted title book lot

The ultimate guide to social traffic analytics

assorted title book lot
assorted title book lot

The ultimate guide to social traffic analytics

assorted title book lot
the ceiling of a building with intricate designs

How to use analytics to find your most valuable traffic sources

the ceiling of a building with intricate designs
the ceiling of a building with intricate designs

How to use analytics to find your most valuable traffic sources

the ceiling of a building with intricate designs
person using black laptop computer

Channel overlap: how different sources work together

person using black laptop computer
person using black laptop computer

Channel overlap: how different sources work together

person using black laptop computer
person holding black iPad

How to use behavior data to improve traffic quality

person holding black iPad
person holding black iPad

How to use behavior data to improve traffic quality

person holding black iPad
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Why attribution models matter for e-commerce analytics

computer screen displaying 4.7k
computer screen displaying 4.7k

Why attribution models matter for e-commerce analytics

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How to use purchase data to predict future buying behavior

How to use purchase data to predict future buying behavior

How to track customer journeys across multiple devices and channels

How to track customer journeys across multiple devices and channels

person holding smartphone

How to understand assisted conversions in multi-channel reports

person holding smartphone
person holding smartphone

How to understand assisted conversions in multi-channel reports

person holding smartphone
a white board with writing on it

How to use GA4 to compare channel performance over time

a white board with writing on it
a white board with writing on it

How to use GA4 to compare channel performance over time

a white board with writing on it
red and whites logo

How to measure ROI from TikTok and Instagram campaigns

red and whites logo
red and whites logo

How to measure ROI from TikTok and Instagram campaigns

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four person playing virtual reality goggles

The future of paid traffic in e-commerce

four person playing virtual reality goggles
four person playing virtual reality goggles

The future of paid traffic in e-commerce

four person playing virtual reality goggles
red yellow and pink wall art

How to track social ads performance across platforms

red yellow and pink wall art
red yellow and pink wall art

How to track social ads performance across platforms

red yellow and pink wall art
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How to use traffic segmentation to improve conversions

Large white percentage sign on wooden roof
Large white percentage sign on wooden roof

How to use traffic segmentation to improve conversions

Large white percentage sign on wooden roof
aerial photography of concrete roads

The difference between direct and organic traffic explained

aerial photography of concrete roads
aerial photography of concrete roads

The difference between direct and organic traffic explained

aerial photography of concrete roads
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Why relying on a single channel is risky for e-commerce

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Why relying on a single channel is risky for e-commerce

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How to use data to find new growth channels

a group of colorful dice
a group of colorful dice

How to use data to find new growth channels

a group of colorful dice
a laptop computer sitting on top of a desk

SEO analytics: how to measure what really matters

a laptop computer sitting on top of a desk
a laptop computer sitting on top of a desk

SEO analytics: how to measure what really matters

a laptop computer sitting on top of a desk
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How to track traffic from affiliate campaigns

man in black and white floral long sleeve shirt sitting and showing something on a microsoft laptop to 2 women
man in black and white floral long sleeve shirt sitting and showing something on a microsoft laptop to 2 women

How to track traffic from affiliate campaigns

man in black and white floral long sleeve shirt sitting and showing something on a microsoft laptop to 2 women
black and white Texas Instruments calculator

How to use channel analysis to plan marketing budgets

black and white Texas Instruments calculator
black and white Texas Instruments calculator

How to use channel analysis to plan marketing budgets

black and white Texas Instruments calculator
woman in yellow tank top holding black dslr camera

The best ways to analyze influencer marketing performance

woman in yellow tank top holding black dslr camera
woman in yellow tank top holding black dslr camera

The best ways to analyze influencer marketing performance

woman in yellow tank top holding black dslr camera
hand gesture

How to attribute sales correctly across channels

hand gesture
hand gesture

How to attribute sales correctly across channels

hand gesture
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Understanding multi-channel funnels in GA4

a group of cut out letters that spell out the word dxo
a group of cut out letters that spell out the word dxo

Understanding multi-channel funnels in GA4

a group of cut out letters that spell out the word dxo
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The ultimate guide to e-commerce KPIs: Metrics that drive growth

man and woman sitting and using laptops near closed door
man and woman sitting and using laptops near closed door

The ultimate guide to e-commerce KPIs: Metrics that drive growth

man and woman sitting and using laptops near closed door
pink arrow neon sign

How to spot declining traffic channels early

pink arrow neon sign
pink arrow neon sign

How to spot declining traffic channels early

pink arrow neon sign
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What's the true value of organic traffic?

a pile of wooden blocks with the word blog spelled on them
a pile of wooden blocks with the word blog spelled on them

What's the true value of organic traffic?

a pile of wooden blocks with the word blog spelled on them
a white google logo on a green background

How to combine data from Google Ads and GA4

a white google logo on a green background
a white google logo on a green background

How to combine data from Google Ads and GA4

a white google logo on a green background
a stack of colorful blocks with social icons on them

How to track social media campaigns in GA4

a stack of colorful blocks with social icons on them
a stack of colorful blocks with social icons on them

How to track social media campaigns in GA4

a stack of colorful blocks with social icons on them
black laptop computer

The hidden power of email as a traffic channel

black laptop computer
black laptop computer

The hidden power of email as a traffic channel

black laptop computer
stack of stones on brown sand

How to build a balanced e-commerce traffic strategy

stack of stones on brown sand
stack of stones on brown sand

How to build a balanced e-commerce traffic strategy

stack of stones on brown sand
calendar

Using analytics to optimize your paid ad spend

calendar
calendar

Using analytics to optimize your paid ad spend

calendar
a man sitting at a table using a laptop computer

How to measure referral traffic from influencers and partners

a man sitting at a table using a laptop computer
a man sitting at a table using a laptop computer

How to measure referral traffic from influencers and partners

a man sitting at a table using a laptop computer
SEO text wallpaper

Why SEO still matters for e-commerce in 2025

SEO text wallpaper
SEO text wallpaper

Why SEO still matters for e-commerce in 2025

SEO text wallpaper
tilt shift lens photo of stainless steel chain

How to use UTM tracking to measure campaign performance

tilt shift lens photo of stainless steel chain
tilt shift lens photo of stainless steel chain

How to use UTM tracking to measure campaign performance

tilt shift lens photo of stainless steel chain
a group of wrenches arranged in a circle

The best tools for traffic and channel analysis

a group of wrenches arranged in a circle
a group of wrenches arranged in a circle

The best tools for traffic and channel analysis

a group of wrenches arranged in a circle
the words marketing and digital written on a black surface

How to identify your top-performing marketing channels

the words marketing and digital written on a black surface
the words marketing and digital written on a black surface

How to identify your top-performing marketing channels

the words marketing and digital written on a black surface
timelapse photo of people passing the street

Understanding traffic quality: Not all visits are equal

timelapse photo of people passing the street
timelapse photo of people passing the street

Understanding traffic quality: Not all visits are equal

timelapse photo of people passing the street
Young woman working on laptop in modern office

How to track organic vs paid traffic in GA4

Young woman working on laptop in modern office
Young woman working on laptop in modern office

How to track organic vs paid traffic in GA4

Young woman working on laptop in modern office
influence letters on floor

The role of influencer marketing in driving e-commerce sales

influence letters on floor
influence letters on floor

The role of influencer marketing in driving e-commerce sales

influence letters on floor
a group of different types of social media logos

How to measure the real impact of social media traffic

a group of different types of social media logos
a group of different types of social media logos

How to measure the real impact of social media traffic

a group of different types of social media logos
a group of different social media logos

The complete guide to channel attribution in e-commerce

a group of different social media logos
a group of different social media logos

The complete guide to channel attribution in e-commerce

a group of different social media logos
Two colleagues discussing work in a modern office.

How to use GA4 to understand your traffic sources

Two colleagues discussing work in a modern office.
Two colleagues discussing work in a modern office.

How to use GA4 to understand your traffic sources

Two colleagues discussing work in a modern office.
a red sign with a blue arrow pointing to the word search

SEO vs paid ads: Which channel drives better ROI?

a red sign with a blue arrow pointing to the word search
a red sign with a blue arrow pointing to the word search

SEO vs paid ads: Which channel drives better ROI?

a red sign with a blue arrow pointing to the word search
two women standing in front of a large screen

How to analyze your e-commerce traffic like a pro

two women standing in front of a large screen
two women standing in front of a large screen

How to analyze your e-commerce traffic like a pro

two women standing in front of a large screen
white tiled hallway with white tiled walls

The future of sales analytics in e-commerce

white tiled hallway with white tiled walls
white tiled hallway with white tiled walls

The future of sales analytics in e-commerce

white tiled hallway with white tiled walls
a laptop computer sitting on top of a desk

How to set realistic sales goals based on historical data

a laptop computer sitting on top of a desk
a laptop computer sitting on top of a desk

How to set realistic sales goals based on historical data

a laptop computer sitting on top of a desk
woman in white shirt standing beside brown wooden table

The importance of consistent reporting for sales insights

woman in white shirt standing beside brown wooden table
woman in white shirt standing beside brown wooden table

The importance of consistent reporting for sales insights

woman in white shirt standing beside brown wooden table
Two young women looking at a tablet device.

Understanding gross vs. net revenue in e-commerce analytics

Two young women looking at a tablet device.
Two young women looking at a tablet device.

Understanding gross vs. net revenue in e-commerce analytics

Two young women looking at a tablet device.
three people sitting in front of table laughing together

How to evaluate revenue per visitor in GA4

three people sitting in front of table laughing together
three people sitting in front of table laughing together

How to evaluate revenue per visitor in GA4

three people sitting in front of table laughing together
A warehouse is filled with shelves and boxes.

Using data to align sales and inventory planning

A warehouse is filled with shelves and boxes.
A warehouse is filled with shelves and boxes.

Using data to align sales and inventory planning

A warehouse is filled with shelves and boxes.
A black and white photo of a cross on a black background

How to measure cross-channel revenue impact

A black and white photo of a cross on a black background
A black and white photo of a cross on a black background

How to measure cross-channel revenue impact

A black and white photo of a cross on a black background
green and brown trees during daytime

The role of seasonality in conversion rate optimization

green and brown trees during daytime
green and brown trees during daytime

The role of seasonality in conversion rate optimization

green and brown trees during daytime
a white square with a red circle on top of it

How to link email marketing performance to sales growth

a white square with a red circle on top of it
a white square with a red circle on top of it

How to link email marketing performance to sales growth

a white square with a red circle on top of it
assorted-color abstract painting

Why campaign attribution is critical for revenue insights

assorted-color abstract painting
assorted-color abstract painting

Why campaign attribution is critical for revenue insights

assorted-color abstract painting
white open signage

The simplest way to track your store performance

white open signage
white open signage

The simplest way to track your store performance

white open signage
person using laptop computer holding card

How to track repeat purchase revenue

person using laptop computer holding card
person using laptop computer holding card

How to track repeat purchase revenue

person using laptop computer holding card
white robot near brown wall

Using predictive analytics to plan future sales

white robot near brown wall
white robot near brown wall

Using predictive analytics to plan future sales

white robot near brown wall
a group of people walking down a street next to tall buildings

The best time of year to run promotions (based on data)

a group of people walking down a street next to tall buildings
a group of people walking down a street next to tall buildings

The best time of year to run promotions (based on data)

a group of people walking down a street next to tall buildings
red love freestanding letters on gray brick floor

How to analyze flash sale and limited-time offer performance

red love freestanding letters on gray brick floor
red love freestanding letters on gray brick floor

How to analyze flash sale and limited-time offer performance

red love freestanding letters on gray brick floor
a person jumping in the air at sunset

Why revenue isn't always the best measure of success

a person jumping in the air at sunset
a person jumping in the air at sunset

Why revenue isn't always the best measure of success

a person jumping in the air at sunset
people eating inside of cafeteria during daytime

How to compare sales performance across product categories

people eating inside of cafeteria during daytime
people eating inside of cafeteria during daytime

How to compare sales performance across product categories

people eating inside of cafeteria during daytime
four paper card tags

Using data to understand the impact of price changes

four paper card tags
four paper card tags

Using data to understand the impact of price changes

four paper card tags
woman in blue tank top standing beside white wall

How to visualize sales trends for smarter decisions

woman in blue tank top standing beside white wall
woman in blue tank top standing beside white wall

How to visualize sales trends for smarter decisions

woman in blue tank top standing beside white wall
assorted-color lear hanging decor

What seasonality means for e-commerce revenue planning

assorted-color lear hanging decor
assorted-color lear hanging decor

What seasonality means for e-commerce revenue planning

assorted-color lear hanging decor
man writing on glass board

How to optimize campaign timing for maximum revenue

man writing on glass board
man writing on glass board

How to optimize campaign timing for maximum revenue

man writing on glass board
woman using laptop while sitting on chair

The connection between marketing spend and sales trends

woman using laptop while sitting on chair
woman using laptop while sitting on chair

The connection between marketing spend and sales trends

woman using laptop while sitting on chair
a computer screen with a bunch of data on it

How to track revenue across multiple markets and currencies

a computer screen with a bunch of data on it
a computer screen with a bunch of data on it

How to track revenue across multiple markets and currencies

a computer screen with a bunch of data on it
aerial view of people walking on raod

The role of customer lifetime value in revenue growth

aerial view of people walking on raod
aerial view of people walking on raod

The role of customer lifetime value in revenue growth

aerial view of people walking on raod
a newspaper with a picture of a man on it

How to spot early indicators of sales decline

a newspaper with a picture of a man on it
a newspaper with a picture of a man on it

How to spot early indicators of sales decline

a newspaper with a picture of a man on it
brown cardboard box on white table

How to identify undervalued products in your catalog

brown cardboard box on white table
brown cardboard box on white table

How to identify undervalued products in your catalog

brown cardboard box on white table
a white table topped with lots of paper cut outs

Why conversion rate fluctuates throughout the year

a white table topped with lots of paper cut outs
a white table topped with lots of paper cut outs

Why conversion rate fluctuates throughout the year

a white table topped with lots of paper cut outs
a remote control sitting on top of a desk

The best ways to analyze campaign performance post-launch

a remote control sitting on top of a desk
a remote control sitting on top of a desk

The best ways to analyze campaign performance post-launch

a remote control sitting on top of a desk
a blurry photo of a colorful object

How to use GA4's monetization reports effectively

a blurry photo of a colorful object
a blurry photo of a colorful object

How to use GA4's monetization reports effectively

a blurry photo of a colorful object
a group of people sitting around a table

Using cohort analysis to understand revenue retention

a group of people sitting around a table
a group of people sitting around a table

Using cohort analysis to understand revenue retention

a group of people sitting around a table
text

How to measure the long-term impact of discount campaigns

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text

How to measure the long-term impact of discount campaigns

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architectural photography of building with people in it during nighttime

Why month-over-month analysis beats daily comparisons

architectural photography of building with people in it during nighttime
architectural photography of building with people in it during nighttime

Why month-over-month analysis beats daily comparisons

architectural photography of building with people in it during nighttime
a close up of a computer screen with a graph on it

How to use sales dashboards to drive action

a close up of a computer screen with a graph on it
a close up of a computer screen with a graph on it

How to use sales dashboards to drive action

a close up of a computer screen with a graph on it
a white sign sitting in the middle of a lush green park

Understanding conversion rate's role in revenue performance

a white sign sitting in the middle of a lush green park
a white sign sitting in the middle of a lush green park

Understanding conversion rate's role in revenue performance

a white sign sitting in the middle of a lush green park
white open signage

How to find hidden revenue opportunities in your store

white open signage
white open signage

How to find hidden revenue opportunities in your store

white open signage
three men sitting on chair beside tables

The best KPIs to track for e-commerce revenue growth

three men sitting on chair beside tables
three men sitting on chair beside tables

The best KPIs to track for e-commerce revenue growth

three men sitting on chair beside tables
Stock market graph shows fluctuating trends.

How to use historical data to predict sales peaks

Stock market graph shows fluctuating trends.
Stock market graph shows fluctuating trends.

How to use historical data to predict sales peaks

Stock market graph shows fluctuating trends.
two people exchanging a credit card at a table

How to analyze sales by channel and customer type

two people exchanging a credit card at a table
two people exchanging a credit card at a table

How to analyze sales by channel and customer type

two people exchanging a credit card at a table
silhouette of man standing on high ground under red and blue skies

Why your revenue spikes (and what it really means)

silhouette of man standing on high ground under red and blue skies
silhouette of man standing on high ground under red and blue skies

Why your revenue spikes (and what it really means)

silhouette of man standing on high ground under red and blue skies
a light bulb sitting on top of a marble base

How to combine sales and traffic data for deeper insights

a light bulb sitting on top of a marble base
a light bulb sitting on top of a marble base

How to combine sales and traffic data for deeper insights

a light bulb sitting on top of a marble base
a person using a laptop

What to do when sales drop: a data-driven approach

a person using a laptop
a person using a laptop

What to do when sales drop: a data-driven approach

a person using a laptop
person sitting in a chair in front of a man

How to measure the ROI of seasonal campaigns

person sitting in a chair in front of a man
person sitting in a chair in front of a man

How to measure the ROI of seasonal campaigns

person sitting in a chair in front of a man
a man sitting at a table in front of a laptop

Using sales insights to plan smarter promotions

a man sitting at a table in front of a laptop
a man sitting at a table in front of a laptop

Using sales insights to plan smarter promotions

a man sitting at a table in front of a laptop
white paper with green line

How to track daily, weekly, and monthly sales trends

white paper with green line
white paper with green line

How to track daily, weekly, and monthly sales trends

white paper with green line
A calculator sitting on top of a pile of money

The difference between revenue growth and profit growth

A calculator sitting on top of a pile of money
A calculator sitting on top of a pile of money

The difference between revenue growth and profit growth

A calculator sitting on top of a pile of money
white volkswagen beetle coupe scale model

How to identify your best-performing products by revenue

white volkswagen beetle coupe scale model
white volkswagen beetle coupe scale model

How to identify your best-performing products by revenue

white volkswagen beetle coupe scale model
blue and white logo guessing game

Using GA4 to track revenue performance

blue and white logo guessing game
blue and white logo guessing game

Using GA4 to track revenue performance

blue and white logo guessing game
multicolored marketing freestanding letter

How to measure the true impact of marketing campaigns

multicolored marketing freestanding letter
multicolored marketing freestanding letter

How to measure the true impact of marketing campaigns

multicolored marketing freestanding letter
pile of books beside white printer paper and black ballpoint pen

The complete guide to seasonal sales analysis

pile of books beside white printer paper and black ballpoint pen
pile of books beside white printer paper and black ballpoint pen

The complete guide to seasonal sales analysis

pile of books beside white printer paper and black ballpoint pen
A blue and white pool ball with the number ten on it

10 beginner-friendly tips to master e-commerce reporting

A blue and white pool ball with the number ten on it
A blue and white pool ball with the number ten on it

10 beginner-friendly tips to master e-commerce reporting

A blue and white pool ball with the number ten on it
man buying coffee on counter

How analytics can show you where customers drop off

man buying coffee on counter
man buying coffee on counter

How analytics can show you where customers drop off

man buying coffee on counter
a newspaper with a picture of a man on it

The first report every store owner should look at

a newspaper with a picture of a man on it
a newspaper with a picture of a man on it

The first report every store owner should look at

a newspaper with a picture of a man on it
a black and white poster with a bunch of diagrams on it

Why more data isn't always better in e-commerce

a black and white poster with a bunch of diagrams on it
a black and white poster with a bunch of diagrams on it

Why more data isn't always better in e-commerce

a black and white poster with a bunch of diagrams on it
A close up of the number three on a green door

3 reasons new stores fail to use analytics properly

A close up of the number three on a green door
A close up of the number three on a green door

3 reasons new stores fail to use analytics properly

A close up of the number three on a green door
white book on brown wooden table

Data literacy for e-commerce managers — a beginner's guide

white book on brown wooden table
white book on brown wooden table

Data literacy for e-commerce managers — a beginner's guide

white book on brown wooden table
man sitting on gray concrete wall

How to build a daily habit of checking your data

man sitting on gray concrete wall
man sitting on gray concrete wall

How to build a daily habit of checking your data

man sitting on gray concrete wall
A yellow forklift in a large warehouse

How analytics helps you make smarter inventory decisions

A yellow forklift in a large warehouse
A yellow forklift in a large warehouse

How analytics helps you make smarter inventory decisions

A yellow forklift in a large warehouse
A person sitting at a table with a tablet

Why every store needs at least basic analytics

A person sitting at a table with a tablet
A person sitting at a table with a tablet

Why every store needs at least basic analytics

A person sitting at a table with a tablet
a purple and white square with the word woo on it

WooCommerce analytics made easy for new users

a purple and white square with the word woo on it
a purple and white square with the word woo on it

WooCommerce analytics made easy for new users

a purple and white square with the word woo on it
the word how to spelled with scrabble tiles on a wooden surface

Simple analytics tricks for Shopify beginners

the word how to spelled with scrabble tiles on a wooden surface
the word how to spelled with scrabble tiles on a wooden surface

Simple analytics tricks for Shopify beginners

the word how to spelled with scrabble tiles on a wooden surface
A group of white balls floating in the air

What is bounce rate and why does it matter?

A group of white balls floating in the air
A group of white balls floating in the air

What is bounce rate and why does it matter?

A group of white balls floating in the air
brown crew neck t-shirt and gray pants

5 data points that reveal store health instantly

brown crew neck t-shirt and gray pants
brown crew neck t-shirt and gray pants

5 data points that reveal store health instantly

brown crew neck t-shirt and gray pants
group of people walking near high-rise buildings

How analytics can help you spend less on ads

group of people walking near high-rise buildings
group of people walking near high-rise buildings

How analytics can help you spend less on ads

group of people walking near high-rise buildings
text

Reporting basics: From orders to revenue

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text

Reporting basics: From orders to revenue

text
a computer screen with a chart on it

The link between data and profit in e-commerce

a computer screen with a chart on it
a computer screen with a chart on it

The link between data and profit in e-commerce

a computer screen with a chart on it
gray computer monitor

How to use analytics to understand your customers better

gray computer monitor
gray computer monitor

How to use analytics to understand your customers better

gray computer monitor
a person using a laptop computer on a table

What every new e-commerce manager should know about data

a person using a laptop computer on a table
a person using a laptop computer on a table

What every new e-commerce manager should know about data

a person using a laptop computer on a table
A group of friends at a coffee shop

How to build a KPI report that your team actually uses

A group of friends at a coffee shop
A group of friends at a coffee shop

How to build a KPI report that your team actually uses

A group of friends at a coffee shop
black and silver laptop computer

The KPI dashboard every store manager needs

black and silver laptop computer
black and silver laptop computer

The KPI dashboard every store manager needs

black and silver laptop computer
scrabble letters spelling out the word beginners guide

A beginner's FAQ on e-commerce analytics

scrabble letters spelling out the word beginners guide
scrabble letters spelling out the word beginners guide

A beginner's FAQ on e-commerce analytics

scrabble letters spelling out the word beginners guide
woman in white crew neck shirt smiling

Why comparing data over time gives you more clarity

woman in white crew neck shirt smiling
woman in white crew neck shirt smiling

Why comparing data over time gives you more clarity

woman in white crew neck shirt smiling
tilt-shift photography of HTML codes

How to turn raw data into actionable insights

tilt-shift photography of HTML codes
tilt-shift photography of HTML codes

How to turn raw data into actionable insights

tilt-shift photography of HTML codes
white and black letter t-print

What is a KPI? E-commerce metrics made simple

white and black letter t-print
white and black letter t-print

What is a KPI? E-commerce metrics made simple

white and black letter t-print
a red number seven on a white wall

7 mistakes beginners make with e-commerce analytics

a red number seven on a white wall
a red number seven on a white wall

7 mistakes beginners make with e-commerce analytics

a red number seven on a white wall
a close up of a calendar on a table

Daily vs. weekly vs. monthly reporting — what's best?

a close up of a calendar on a table
a close up of a calendar on a table

Daily vs. weekly vs. monthly reporting — what's best?

a close up of a calendar on a table
a yellow arrow is surrounded by red arrows

How to spot trends in your store data

a yellow arrow is surrounded by red arrows
a yellow arrow is surrounded by red arrows

How to spot trends in your store data

a yellow arrow is surrounded by red arrows
the word wow spelled with scrabble letters on a wooden surface

Understanding conversion rates without the jargon

the word wow spelled with scrabble letters on a wooden surface
the word wow spelled with scrabble letters on a wooden surface

Understanding conversion rates without the jargon

the word wow spelled with scrabble letters on a wooden surface
assorted numbers printed on wall

What your traffic numbers really mean

assorted numbers printed on wall
assorted numbers printed on wall

What your traffic numbers really mean

assorted numbers printed on wall
turned-on post-2018 iPhone

The first metrics every new online store should track

turned-on post-2018 iPhone
turned-on post-2018 iPhone

The first metrics every new online store should track

turned-on post-2018 iPhone
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Simple analytics habits that save you hours every month

white and black letter t-print
white and black letter t-print

Simple analytics habits that save you hours every month

white and black letter t-print
graphs of performance analytics on a laptop screen

Why reporting doesn't have to be complicated

graphs of performance analytics on a laptop screen
graphs of performance analytics on a laptop screen

Why reporting doesn't have to be complicated

graphs of performance analytics on a laptop screen
a black rectangular device

The beginner's roadmap to smarter analytics

a black rectangular device
a black rectangular device

The beginner's roadmap to smarter analytics

a black rectangular device
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How to measure success without complex dashboards

red and black round metal
red and black round metal

How to measure success without complex dashboards

red and black round metal
worm's eye-view photography of ceiling

How to avoid getting overwhelmed by too much data

worm's eye-view photography of ceiling
worm's eye-view photography of ceiling

How to avoid getting overwhelmed by too much data

worm's eye-view photography of ceiling
black flat screen computer monitor

Why daily tracking helps more than monthly reports

black flat screen computer monitor
black flat screen computer monitor

Why daily tracking helps more than monthly reports

black flat screen computer monitor
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Why data-driven decisions beat gut feeling in e-commerce

geometric shape digital wallpaper
geometric shape digital wallpaper

Why data-driven decisions beat gut feeling in e-commerce

geometric shape digital wallpaper
a person holding a piece of paper over a laptop

How to read your first e-commerce report

a person holding a piece of paper over a laptop
a person holding a piece of paper over a laptop

How to read your first e-commerce report

a person holding a piece of paper over a laptop

What is e-commerce analytics and why does it matter?

What is e-commerce analytics and why does it matter?

person in white dress shirt holding white paper

A beginner's guide to understanding your online store data

person in white dress shirt holding white paper
person in white dress shirt holding white paper

A beginner's guide to understanding your online store data

person in white dress shirt holding white paper
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E-commerce data basics: sessions, orders, and conversion explained

brown cardboard box on white table
brown cardboard box on white table

E-commerce data basics: sessions, orders, and conversion explained

brown cardboard box on white table
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Common questions beginners have about analytics

man wearing gray polo shirt beside dry-erase board
man wearing gray polo shirt beside dry-erase board

Common questions beginners have about analytics

man wearing gray polo shirt beside dry-erase board
white measure tape

5 things every store owner should measure weekly

white measure tape
white measure tape

5 things every store owner should measure weekly

white measure tape
a room with a wall of clothes on the wall

How analytics helps you find missed sales opportunities

a room with a wall of clothes on the wall
a room with a wall of clothes on the wall

How analytics helps you find missed sales opportunities

a room with a wall of clothes on the wall
macbook pro on brown wooden table

E-commerce analytics: A quick start guide

macbook pro on brown wooden table
macbook pro on brown wooden table

E-commerce analytics: A quick start guide

macbook pro on brown wooden table
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Top KPIs to track if you're expanding internationally

blue and brown globe on persons hand
blue and brown globe on persons hand

Top KPIs to track if you're expanding internationally

blue and brown globe on persons hand
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Why monitoring mobile KPIs is more important than ever

silhouette photography of man
silhouette photography of man

Why monitoring mobile KPIs is more important than ever

silhouette photography of man
MacBook beside typewriter machine

How to benchmark your store's KPIs against competitors

MacBook beside typewriter machine
MacBook beside typewriter machine

How to benchmark your store's KPIs against competitors

MacBook beside typewriter machine
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The best KPIs for subscription-based e-commerce

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a blue button with a white envelope on it

The best KPIs for subscription-based e-commerce

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What CTR (click-through rate) reveals about your store

closeup photo of computer keyboard
closeup photo of computer keyboard

What CTR (click-through rate) reveals about your store

closeup photo of computer keyboard
Two women sitting at a table with a laptop

The role of KPIs in customer journey mapping

Two women sitting at a table with a laptop
Two women sitting at a table with a laptop

The role of KPIs in customer journey mapping

Two women sitting at a table with a laptop
arrow neon signages

5 ways to turn KPI insights into real growth

arrow neon signages
arrow neon signages

5 ways to turn KPI insights into real growth

arrow neon signages
brown cardboard boxes on brown wooden table

Why monitoring refunds is just as important as sales

brown cardboard boxes on brown wooden table
brown cardboard boxes on brown wooden table

Why monitoring refunds is just as important as sales

brown cardboard boxes on brown wooden table
white printing paper with numbers

From spreadsheets to simplicity: intro to automated reporting

white printing paper with numbers
white printing paper with numbers

From spreadsheets to simplicity: intro to automated reporting

white printing paper with numbers
laptop computer displaying Mango pants

The role of analytics in growing an online store

laptop computer displaying Mango pants
laptop computer displaying Mango pants

The role of analytics in growing an online store

laptop computer displaying Mango pants
woman sitting in front of laptop

Understanding the basics of e-commerce KPIs

woman sitting in front of laptop
woman sitting in front of laptop

Understanding the basics of e-commerce KPIs

woman sitting in front of laptop

How omnichannel and social commerce are reshaping how people buy

How omnichannel and social commerce are reshaping how people buy

Understanding the importance of customer segmentation in e-commerce

Understanding the importance of customer segmentation in e-commerce

How to leverage social media data for e-commerce growth

How to leverage social media data for e-commerce growth

5 steps to better e-commerce analytics

5 steps to better e-commerce analytics

3 analytics hacks every e-commerce manager needs now

3 analytics hacks every e-commerce manager needs now

E-commerce trends 2025: what every online store should watch

E-commerce trends 2025: what every online store should watch

How much does user experience really affect your conversion?

How much does user experience really affect your conversion?

Consumer expectations in 2025: speed, service & trust

Consumer expectations in 2025: speed, service & trust

Common checkout pitfalls and how to fix them

Common checkout pitfalls and how to fix them

How to calculate the conversion rate

How to calculate the conversion rate

E-commerce analytics: a guide

E-commerce analytics: a guide

shallow focus photography of computer codes

How to start tracking your online store performance

shallow focus photography of computer codes
shallow focus photography of computer codes

How to start tracking your online store performance

shallow focus photography of computer codes
a computer screen with a bunch of data on it

The difference between analytics and reporting in e-commerce

a computer screen with a bunch of data on it
a computer screen with a bunch of data on it

The difference between analytics and reporting in e-commerce

a computer screen with a bunch of data on it
a stack of papers sitting on top of a wooden table

10 essential terms every e-commerce manager should know

a stack of papers sitting on top of a wooden table
a stack of papers sitting on top of a wooden table

10 essential terms every e-commerce manager should know

a stack of papers sitting on top of a wooden table

E-commerce glossary

E-commerce glossary

The most important metrics and kpis for e-commerce

The most important metrics and kpis for e-commerce

6 tips for choosing an e-commerce platform

6 tips for choosing an e-commerce platform

Key performance indicators for success

Key performance indicators for success

Omnichannel: optimize your sales

Omnichannel: optimize your sales

Starting an online store: 10 tips for beginners

Starting an online store: 10 tips for beginners

Using statistics to revolutionize your e-commerce

Using statistics to revolutionize your e-commerce

The role of statistics in e-commerce success

The role of statistics in e-commerce success

Revealing patterns and making better decisions

Revealing patterns and making better decisions

The key to informed decisions

The key to informed decisions

How e-commerce statistics can help you make smarter decisions

How e-commerce statistics can help you make smarter decisions

Understanding and optimizing your online business

Understanding and optimizing your online business

The key to success in the digital era of commerce

The key to success in the digital era of commerce

Taking your online business to the next level

Taking your online business to the next level

Why it’s important to track your numbers

Why it’s important to track your numbers

Why e-retailers are optimistic for the 2024 holiday season

Why e-retailers are optimistic for the 2024 holiday season

Consumer spending hesitation: is 2024 the year of cautious shoppers?

Consumer spending hesitation: is 2024 the year of cautious shoppers?

Price sensitivity in 2024: why consumers are looking for more than just discounts

Price sensitivity in 2024: why consumers are looking for more than just discounts

The power of data analytics in e-commerce: turning numbers into profit

The power of data analytics in e-commerce: turning numbers into profit

How to use A/B testing to optimize your e-commerce store

How to use A/B testing to optimize your e-commerce store

a computer screen with a bunch of data on it

The KPI framework: how to prioritize metrics

a computer screen with a bunch of data on it
a computer screen with a bunch of data on it

The KPI framework: how to prioritize metrics

a computer screen with a bunch of data on it
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10 questions to ask when choosing e-commerce KPIs

a blue question mark on a pink background
a blue question mark on a pink background

10 questions to ask when choosing e-commerce KPIs

a blue question mark on a pink background
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Are you tracking the right on-site engagement metrics?

person using MacBook Pro
person using MacBook Pro

Are you tracking the right on-site engagement metrics?

person using MacBook Pro
A measuring tape is on a wooden surface

How to measure ROI on paid ads with the right KPIs

A measuring tape is on a wooden surface
A measuring tape is on a wooden surface

How to measure ROI on paid ads with the right KPIs

A measuring tape is on a wooden surface
Woman using smartphone and credit card for online shopping

The connection between CAC and CLV explained

Woman using smartphone and credit card for online shopping
Woman using smartphone and credit card for online shopping

The connection between CAC and CLV explained

Woman using smartphone and credit card for online shopping
a laptop computer sitting on top of a wooden desk

Why average session duration matters for online stores

a laptop computer sitting on top of a wooden desk
a laptop computer sitting on top of a wooden desk

Why average session duration matters for online stores

a laptop computer sitting on top of a wooden desk
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Which KPIs to monitor for Black Friday success

black and white love me wall art
black and white love me wall art

Which KPIs to monitor for Black Friday success

black and white love me wall art
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3 ways to use KPIs for smarter inventory planning

A room filled with lots of boxes and boxes
A room filled with lots of boxes and boxes

3 ways to use KPIs for smarter inventory planning

A room filled with lots of boxes and boxes
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How to track repeat purchase rate effectively

person using laptop computer holding card
person using laptop computer holding card

How to track repeat purchase rate effectively

person using laptop computer holding card
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Understanding net profit vs. gross profit in analytics

man in white dress shirt sitting beside woman in black long sleeve shirt
man in white dress shirt sitting beside woman in black long sleeve shirt

Understanding net profit vs. gross profit in analytics

man in white dress shirt sitting beside woman in black long sleeve shirt
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Why not all KPIs are equally important

green white and black round with red line
green white and black round with red line

Why not all KPIs are equally important

green white and black round with red line
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5 KPI mistakes that hurt e-commerce stores

white letter p on brown textile
white letter p on brown textile

5 KPI mistakes that hurt e-commerce stores

white letter p on brown textile
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How to use KPIs to optimize marketing spend

person writing on white paper
person writing on white paper

How to use KPIs to optimize marketing spend

person writing on white paper
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The best KPIs to track during sales campaigns

man in green jacket walking on sidewalk during daytime
man in green jacket walking on sidewalk during daytime

The best KPIs to track during sales campaigns

man in green jacket walking on sidewalk during daytime
Two colleagues discuss sticky notes on a wall.

KPI benchmarks for small vs. large online stores

Two colleagues discuss sticky notes on a wall.
Two colleagues discuss sticky notes on a wall.

KPI benchmarks for small vs. large online stores

Two colleagues discuss sticky notes on a wall.
illustration of smartphone application screenshots

The link between traffic sources and conversion rates

illustration of smartphone application screenshots
illustration of smartphone application screenshots

The link between traffic sources and conversion rates

illustration of smartphone application screenshots
man in black and white shirt photo

What your bounce rate says about customer experience

man in black and white shirt photo
man in black and white shirt photo

What your bounce rate says about customer experience

man in black and white shirt photo
woman holding white pack

3 KPIs that predict customer retention

woman holding white pack
woman holding white pack

3 KPIs that predict customer retention

woman holding white pack
assorted-color hanging clothes lot

How AOV impacts your store's bottom line

assorted-color hanging clothes lot
assorted-color hanging clothes lot

How AOV impacts your store's bottom line

assorted-color hanging clothes lot
a woman talking on a cell phone while using a laptop

From orders to insights: how to read sales KPIs

a woman talking on a cell phone while using a laptop
a woman talking on a cell phone while using a laptop

From orders to insights: how to read sales KPIs

a woman talking on a cell phone while using a laptop
person holding white printer paper

Why monitoring return rate is crucial for growth

person holding white printer paper
person holding white printer paper

Why monitoring return rate is crucial for growth

person holding white printer paper
an image of a cell phone with a target in it

What's a good conversion rate for online stores?

an image of a cell phone with a target in it
an image of a cell phone with a target in it

What's a good conversion rate for online stores?

an image of a cell phone with a target in it
A calculator sitting on top of a pile of money

How KPIs can help you forecast revenue

A calculator sitting on top of a pile of money
A calculator sitting on top of a pile of money

How KPIs can help you forecast revenue

A calculator sitting on top of a pile of money
Woman reviews garments in clothing store.

The KPI formula every store manager should know

Woman reviews garments in clothing store.
Woman reviews garments in clothing store.

The KPI formula every store manager should know

Woman reviews garments in clothing store.
blue and white logo guessing game

Top 5 metrics for email marketing success in e-commerce

blue and white logo guessing game
blue and white logo guessing game

Top 5 metrics for email marketing success in e-commerce

blue and white logo guessing game
A hand writing "done" on a notepad.

Which traffic metrics actually drive sales?

A hand writing "done" on a notepad.
A hand writing "done" on a notepad.

Which traffic metrics actually drive sales?

A hand writing "done" on a notepad.
person leaning on wall while holding gray hat

How to measure your store's profitability with KPIs

person leaning on wall while holding gray hat
person leaning on wall while holding gray hat

How to measure your store's profitability with KPIs

person leaning on wall while holding gray hat
gray shopping cart on gray brick wall

What is cart abandonment rate and how do you reduce it?

gray shopping cart on gray brick wall
gray shopping cart on gray brick wall

What is cart abandonment rate and how do you reduce it?

gray shopping cart on gray brick wall
turned on monitoring screen

7 ways to improve your conversion rate with data

turned on monitoring screen
turned on monitoring screen

7 ways to improve your conversion rate with data

turned on monitoring screen
gray computer monitor

The power of tracking customer lifetime value (CLV)

gray computer monitor
gray computer monitor

The power of tracking customer lifetime value (CLV)

gray computer monitor
white and pink analog alarm clock

Daily KPIs vs. monthly KPIs: what you really need

white and pink analog alarm clock
white and pink analog alarm clock

Daily KPIs vs. monthly KPIs: what you really need

white and pink analog alarm clock
graphical user interface

The most overlooked KPI in e-commerce reporting

graphical user interface
graphical user interface

The most overlooked KPI in e-commerce reporting

graphical user interface
gray and blue Open signage

How to use KPIs to measure store growth

gray and blue Open signage
gray and blue Open signage

How to use KPIs to measure store growth

gray and blue Open signage
a purple and white square with the word woo on it

5 KPIs every WooCommerce store should watch

a purple and white square with the word woo on it
a purple and white square with the word woo on it

5 KPIs every WooCommerce store should watch

a purple and white square with the word woo on it
brown labeled box l

Why order count is more than just a number

brown labeled box l
brown labeled box l

Why order count is more than just a number

brown labeled box l
A cell phone sitting on top of a wooden table

Top KPIs to track for Shopify stores in 2025

A cell phone sitting on top of a wooden table
A cell phone sitting on top of a wooden table

Top KPIs to track for Shopify stores in 2025

A cell phone sitting on top of a wooden table
a green background with a lot of white numbers

Conversion rate explained: a beginner's guide

a green background with a lot of white numbers
a green background with a lot of white numbers

Conversion rate explained: a beginner's guide

a green background with a lot of white numbers
a calculator sitting on top of a table

How to calculate average order value (AOV) step by step

a calculator sitting on top of a table
a calculator sitting on top of a table

How to calculate average order value (AOV) step by step

a calculator sitting on top of a table
a remote control sitting on top of a table

Sales vs. revenue: what's the difference and why it matters

a remote control sitting on top of a table
a remote control sitting on top of a table

Sales vs. revenue: what's the difference and why it matters

a remote control sitting on top of a table
Man on phone working on laptop at desk.

The 10 most important KPIs for every online store

Man on phone working on laptop at desk.
Man on phone working on laptop at desk.

The 10 most important KPIs for every online store

Man on phone working on laptop at desk.

© 2025. All Rights Reserved

© 2025. All Rights Reserved

© 2025. All Rights Reserved