Blog
Learn e-commerce analytics through practical, expert-written guides. We cover four essential areas: conversion rate optimization, customer behavior and retention, seasonal campaign analytics, and key performance metrics (KPIs).
Each guide provides actionable strategies you can implement immediately—no complex tools or technical knowledge required. Perfect for Shopify and WooCommerce store owners who want to grow through data-driven decisions.
Browse by topic below or use search to find specific guidance on A/B testing, customer segmentation, Black Friday analytics, CLV calculation, and more.
Learn e-commerce analytics through practical, expert-written guides. We cover four essential areas: conversion rate optimization, customer behavior and retention, seasonal campaign analytics, and key performance metrics (KPIs).
Each guide provides actionable strategies you can implement immediately—no complex tools or technical knowledge required. Perfect for Shopify and WooCommerce store owners who want to grow through data-driven decisions.
Browse by topic below or use search to find specific guidance on A/B testing, customer segmentation, Black Friday analytics, CLV calculation, and more.
All Posts
Learn Analytics
Grow Sales
Know Customers
Drive Traffic
Tools & Platforms
Why January returns distort revenue metrics
Seasonal product discovery spikes for different industries
Why weekends behave differently across quarters
How payday cycles impact revenue predictability
How conversion rate changes during slow summer months
Why February is often a low-intent month in e-commerce
Seasonal product discovery patterns
Why March is critical for many online stores
Month-to-month patterns in add-to-cart
How weekdays vs weekends differ by industry
Traffic dips you should expect every summer
Trend cycles in fashion analytics
Predicting slow periods using past data
How conversion rate changes across quarters
Why AOV rises in Q4 (and drops in Q1)
What it means when branded search increases
What it means when time on site decreases
What it means when revenue shifts to lower-margin products
What it means when bounce rate rises on homepage
What it means when refund rate increases
What it means when first-time purchase value drops
What it means when high-value orders become less frequent
What it means when your revenue becomes more concentrated in fewer products
What it means when traffic becomes more international
All Posts
Learn Analytics
Grow Sales
Know Customers
Drive Traffic
Tools & Platforms
Why January returns distort revenue metrics
Seasonal product discovery spikes for different industries
Why weekends behave differently across quarters
How payday cycles impact revenue predictability
How conversion rate changes during slow summer months
Why February is often a low-intent month in e-commerce
Seasonal product discovery patterns
Why March is critical for many online stores
Month-to-month patterns in add-to-cart
How weekdays vs weekends differ by industry
Traffic dips you should expect every summer
Trend cycles in fashion analytics
Predicting slow periods using past data
How conversion rate changes across quarters
Why AOV rises in Q4 (and drops in Q1)
What it means when branded search increases
What it means when time on site decreases
What it means when revenue shifts to lower-margin products
What it means when bounce rate rises on homepage
What it means when refund rate increases
What it means when first-time purchase value drops
What it means when high-value orders become less frequent
What it means when your revenue becomes more concentrated in fewer products
What it means when traffic becomes more international
All Posts
Learn Analytics
Grow Sales
Know Customers
Drive Traffic
Tools & Platforms
Why January returns distort revenue metrics
Seasonal product discovery spikes for different industries
Why weekends behave differently across quarters
How payday cycles impact revenue predictability
How conversion rate changes during slow summer months
Why February is often a low-intent month in e-commerce
Seasonal product discovery patterns
Why March is critical for many online stores
Month-to-month patterns in add-to-cart
How weekdays vs weekends differ by industry
Traffic dips you should expect every summer
Trend cycles in fashion analytics
Predicting slow periods using past data
How conversion rate changes across quarters
Why AOV rises in Q4 (and drops in Q1)
What it means when branded search increases
What it means when time on site decreases
What it means when revenue shifts to lower-margin products
What it means when bounce rate rises on homepage
What it means when refund rate increases
What it means when first-time purchase value drops
What it means when high-value orders become less frequent
What it means when your revenue becomes more concentrated in fewer products
What it means when traffic becomes more international
