Key E-commerce KPIs
KPIs (Key Performance Indicators) separate signal from noise in your analytics data. Most stores track dozens of metrics but lack a systematic approach to knowing which numbers actually indicate business health vs which are just interesting data points. Without clear KPIs, you're looking at data without understanding what it means for your business.
This comprehensive guide covers e-commerce KPIs from definitions to implementation. Learn what KPIs actually are, which metrics qualify as true KPIs vs vanity metrics, how to calculate core e-commerce KPIs, which KPIs matter for your store size and stage, platform-specific KPI tracking, and how to use KPIs for decision-making instead of just reporting.
Whether you're defining your first KPIs or refining your existing metrics framework, these guides provide clear definitions, calculation methods, and practical application strategies.
KPI Fundamentals
Understand what KPIs are and why they matter
10 questions to ask when choosing e-commerce KPIs
Comprehensive guide covering 10 questions to ask when choosing e-commerce kpis with practical frameworks and actionable strategies.
3 KPIs that predict customer retention
Comprehensive guide covering 3 kpis that predict customer retention with practical frameworks and actionable strategies.
3 ways to use KPIs for smarter inventory planning
Comprehensive guide covering 3 ways to use kpis for smarter inventory planning with practical frameworks and actionable strategies.
5 KPI mistakes that hurt e-commerce stores
Comprehensive guide covering 5 kpi mistakes that hurt e-commerce stores with practical frameworks and actionable strategies.
5 ways to turn KPI insights into real growth
Comprehensive guide covering 5 ways to turn kpi insights into real growth with practical frameworks and actionable strategies.
From orders to insights: how to read sales KPIs
Comprehensive guide covering from orders to insights: how to read sales kpis with practical frameworks and actionable strategies.
How to benchmark your store's KPIs against competitors
Comprehensive guide covering how to benchmark your store's kpis against competitors with practical frameworks and actionable strategies.
How to build a KPI report that your team actually uses
Comprehensive guide covering how to build a kpi report that your team actually uses with practical frameworks and actionable strategies.
How to track repeat purchase rate effectively
Comprehensive guide covering how to track repeat purchase rate effectively with practical frameworks and actionable strategies.
KPI benchmarks for small vs. large online stores
Comprehensive guide covering kpi benchmarks for small vs. large online stores with practical frameworks and actionable strategies.
Sales vs. revenue: what's the difference and why it matters
Comprehensive guide covering sales vs. revenue: what's the difference and why it matters with practical frameworks and actionable strategies.
The KPI dashboard every store manager needs
Comprehensive guide covering the kpi dashboard every store manager needs with practical frameworks and actionable strategies.
The KPI formula every store manager should know
Comprehensive guide covering the kpi formula every store manager should know with practical frameworks and actionable strategies.
The KPI framework: How to prioritize metrics
Comprehensive guide covering the kpi framework: how to prioritize metrics with practical frameworks and actionable strategies.
The best KPIs for subscription-based e-commerce
Comprehensive guide covering the best kpis for subscription-based e-commerce with practical frameworks and actionable strategies.
The best KPIs to track during sales campaigns
Comprehensive guide covering the best kpis to track during sales campaigns with practical frameworks and actionable strategies.
The role of KPIs in customer journey mapping
Comprehensive guide covering the role of kpis in customer journey mapping with practical frameworks and actionable strategies.
Top KPIs to track if you're expanding internationally
Comprehensive guide covering top kpis to track if you're expanding internationally with practical frameworks and actionable strategies.
Understanding net profit vs. gross profit in analytics
Comprehensive guide covering understanding net profit vs. gross profit in analytics with practical frameworks and actionable strategies.
What CTR (click-through rate) reveals about your store
Comprehensive guide covering what ctr (click-through rate) reveals about your store with practical frameworks and actionable strategies.
What your bounce rate says about customer experience
Comprehensive guide covering what your bounce rate says about customer experience with practical frameworks and actionable strategies.
Which KPIs to monitor for Black Friday success
Comprehensive guide covering which kpis to monitor for black friday success with practical frameworks and actionable strategies.
Why average session duration matters for online stores
Comprehensive guide covering why average session duration matters for online stores with practical frameworks and actionable strategies.
Why monitoring mobile KPIs is more important than ever
Comprehensive guide covering why monitoring mobile kpis is more important than ever with practical frameworks and actionable strategies.
Why monitoring refunds is just as important as sales
Comprehensive guide covering why monitoring refunds is just as important as sales with practical frameworks and actionable strategies.
Why monitoring return rate is crucial for growth
Comprehensive guide covering why monitoring return rate is crucial for growth with practical frameworks and actionable strategies.
Why not all KPIs are equally important
Comprehensive guide covering why not all kpis are equally important with practical frameworks and actionable strategies.
Core E-commerce KPIs
Essential KPIs every store should track
Daily KPIs vs. monthly KPIs: what you really need
Comprehensive guide covering daily kpis vs. monthly kpis: what you really need with practical frameworks and actionable strategies.
Key performance indicators for success
Comprehensive guide covering key performance indicators for success with practical frameworks and actionable strategies.
The 10 most important KPIs for every online store
Comprehensive guide covering the 10 most important kpis for every online store with practical frameworks and actionable strategies.
The most important metrics and kpis for e-commerce
Comprehensive guide covering the most important metrics and kpis for e-commerce with practical frameworks and actionable strategies.
The most overlooked KPI in e-commerce reporting
Comprehensive guide covering the most overlooked kpi in e-commerce reporting with practical frameworks and actionable strategies.
Revenue & Sales KPIs
Track revenue, AOV, and sales performance
How AOV impacts your store's bottom line
Comprehensive guide covering how aov impacts your store's bottom line with practical frameworks and actionable strategies.
How to calculate average order value (AOV) step by step
Comprehensive guide covering how to calculate average order value (aov) step by step with practical frameworks and actionable strategies.
How to measure your store's profitability with KPIs
Comprehensive guide covering how to measure your store's profitability with kpis with practical frameworks and actionable strategies.
Why order count is more than just a number
Comprehensive guide covering why order count is more than just a number with practical frameworks and actionable strategies.
Customer KPIs
Measure customer value and behavior
The connection between CAC and CLV explained
Comprehensive guide covering the connection between cac and clv explained with practical frameworks and actionable strategies.
The power of tracking customer lifetime value (CLV)
Comprehensive guide covering the power of tracking customer lifetime value (clv) with practical frameworks and actionable strategies.
Traffic & Conversion KPIs
Monitor traffic quality and conversion
7 ways to improve your conversion rate with data
Comprehensive guide covering 7 ways to improve your conversion rate with data with practical frameworks and actionable strategies.
Conversion rate explained: a beginner's guide
Comprehensive guide covering conversion rate explained: a beginner's guide with practical frameworks and actionable strategies.
The link between traffic sources and conversion rates
Comprehensive guide covering the link between traffic sources and conversion rates with practical frameworks and actionable strategies.
Top 5 metrics for email marketing success in e-commerce
Comprehensive guide covering top 5 metrics for email marketing success in e-commerce with practical frameworks and actionable strategies.
What is cart abandonment rate and how do you reduce it?
Comprehensive guide covering what is cart abandonment rate and how do you reduce it? with practical frameworks and actionable strategies.
What's a good conversion rate for online stores?
Comprehensive guide covering what's a good conversion rate for online stores? with practical frameworks and actionable strategies.
Which traffic metrics actually drive sales?
Comprehensive guide covering which traffic metrics actually drive sales? with practical frameworks and actionable strategies.
Platform-Specific KPIs
Shopify and WooCommerce KPI tracking
5 KPIs every WooCommerce store should watch
Comprehensive guide covering 5 kpis every woocommerce store should watch with practical frameworks and actionable strategies.
Top KPIs to track for Shopify stores in 2025
Comprehensive guide covering top kpis to track for shopify stores in 2025 with practical frameworks and actionable strategies.
KPI Implementation
Use KPIs effectively for growth
Are you tracking the right on-site engagement metrics?
Comprehensive guide covering are you tracking the right on-site engagement metrics? with practical frameworks and actionable strategies.
How KPIs can help you forecast revenue
Comprehensive guide covering how kpis can help you forecast revenue with practical frameworks and actionable strategies.
How to measure ROI on paid ads with the right KPIs
Comprehensive guide covering how to measure roi on paid ads with the right kpis with practical frameworks and actionable strategies.
How to use KPIs to measure store growth
Comprehensive guide covering how to use kpis to measure store growth with practical frameworks and actionable strategies.
How to use KPIs to optimize marketing spend
Comprehensive guide covering how to use kpis to optimize marketing spend with practical frameworks and actionable strategies.
Track Your KPIs Automatically
These guides define the KPIs—Peasy tracks them daily.
Get daily reports showing your core KPIs including revenue, conversion rate, AOV, traffic, and top products without manual calculation. Peasy connects to your store and sends clear daily KPI summaries so you always know how your store is performing.
Perfect for monitoring business health without spending time in spreadsheets.
Popular Starting Points
New to KPIs?
Start with The 10 most important KPIs for every online store
Understanding metrics?
Read The most important metrics and KPIs for e-commerce
Calculate AOV?
Learn How to calculate average order value (AOV) step by step
Conversion rate basics?
Understand Conversion rate explained: a beginner's guide