5 KPIs every WooCommerce store should watch
Discover the 5 most important KPIs every WooCommerce store owner must monitor to succeed in 2025.
WooCommerce is one of the most flexible e-commerce platforms, but flexibility without focus can be dangerous. To succeed, you need to track the right KPIs that reveal the health of your store.
1. Conversion rate
Shows how many visitors turn into paying customers. Even small improvements boost revenue without new traffic.
Takeaway: Track mobile and desktop conversion separately.
2. Average order value (AOV)
Reveals how much each customer spends per transaction.
Takeaway: Offer bundles and free shipping thresholds to raise AOV.
3. Customer acquisition cost (CAC)
Ad spend is rising—knowing CAC is crucial.
Takeaway: Compare CAC with CLV to check profitability.
4. Customer lifetime value (CLV)
Shows long-term value of each customer.
Takeaway: Loyalty programs and email campaigns improve CLV.
5. Cart abandonment rate
High abandonment = lost revenue opportunities.
Takeaway: Send automated recovery emails to win back sales.
Conclusion: These 5 KPIs are the backbone of WooCommerce analytics. They balance short-term efficiency with long-term growth.
👉 Want to track WooCommerce KPIs without plugins overload? Peasy gives you simple dashboards that connect directly to your store.
