How to use KPIs to measure store growth
Learn how to use KPIs to track and measure your e-commerce store’s growth effectively.
Growth in e-commerce isn’t just about more revenue. It’s about sustainable, profitable scaling. The right KPIs help you measure growth beyond vanity metrics.
Why KPIs matter for growth
They provide benchmarks and reveal whether your store is scaling profitably or just burning cash.
Takeaway: Growth means improving multiple KPIs together, not just sales.
Key growth KPIs to track
Conversion rate (efficiency)
Customer lifetime value (long-term success)
Repeat purchase rate (retention)
Net profit margin (sustainability)
Takeaway: A growth story without profit isn’t real growth.
Tracking growth over time
Monthly dashboards show trends. Sudden spikes or drops in KPIs highlight issues faster than raw revenue numbers.
Takeaway: Use GA4 or reporting tools to compare quarters.
Balancing acquisition and retention
Spending more on ads may lift order count but hurt margins unless retention rises too.
Takeaway: Pair CAC with CLV to ensure efficiency.
Conclusion: KPIs give you a balanced view of growth, ensuring you scale sustainably. Focus on a mix of acquisition, retention, and profitability metrics.
👉 Want growth KPIs in one simple dashboard? Peasy brings them together for you.
