Top KPIs to track for Shopify stores in 2025
Explore the top KPIs Shopify store owners should track in 2025 to stay competitive and grow profitably.
Shopify is one of the most popular e-commerce platforms, and success in 2025 depends on tracking the right KPIs. With more competition and rising ad costs, data-driven strategy is non-negotiable. Here are the top KPIs every Shopify store should measure this year.
1. Conversion rate
Still the most critical KPI. CR shows how effectively you turn traffic into sales.
Takeaway: Benchmark against your industry to set realistic goals.
2. Average order value (AOV)
Higher AOV means more revenue per order. Bundle products, cross-sell, and set free shipping thresholds.
Takeaway: Focus on incremental lifts—every extra dollar counts.
3. Customer acquisition cost (CAC)
Ad spend is rising. Shopify owners must know exactly how much it costs to win a new buyer.
Takeaway: Compare CAC with CLV for profitability checks.
4. Customer lifetime value (CLV)
Retention beats acquisition. CLV shows long-term value per customer.
Takeaway: Use loyalty apps and email flows to boost retention.
5. Returning customer rate
Shopify provides this directly in analytics. It highlights repeat business strength.
Takeaway: A healthy store should aim for 25–40% depending on niche.
6. Return on ad spend (ROAS)
Critical for managing multi-channel ads. Shopify integrates easily with GA4 and ad platforms to measure this.
Takeaway: Shift budget toward campaigns with strongest ROAS.
7. Net profit margin
Revenue doesn’t equal profit. Profit margin ensures sustainability in 2025’s competitive landscape.
Takeaway: Use reporting tools to connect Shopify with accounting data.
Conclusion: Shopify’s growth potential in 2025 depends on mastering these KPIs. They give clarity across acquisition, retention, and profitability.
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