E-commerce Analytics Basics
Analytics feels overwhelming when you're starting out—dozens of metrics, multiple platforms, conflicting numbers, and unclear priorities. Most new store operators either ignore analytics entirely (making blind decisions) or get paralyzed trying to track everything (analysis paralysis). Neither approach works.
This comprehensive guide covers e-commerce analytics from absolute basics to practical implementation. Learn what analytics actually means, which metrics matter for your store size, how to start tracking without feeling overwhelmed, how to use data for decisions instead of just reporting, and how to build analytics habits that scale with your business.
Whether you're launching your first store or finally trying to understand your analytics properly, these guides provide clear, jargon-free explanations with practical next steps.
Getting Started
Begin your analytics journey with confidence
10 beginner-friendly tips to master e-commerce reporting
Comprehensive guide covering 10 beginner-friendly tips to master e-commerce reporting with practical frameworks and actionable strategies.
7 mistakes beginners make with e-commerce analytics
Comprehensive guide covering 7 mistakes beginners make with e-commerce analytics with practical frameworks and actionable strategies.
A beginner's FAQ on e-commerce analytics
Comprehensive guide covering a beginner's faq on e-commerce analytics with practical frameworks and actionable strategies.
A beginner's guide to understanding your online store data
Comprehensive guide covering a beginner's guide to understanding your online store data with practical frameworks and actionable strategies.
Common questions beginners have about analytics
Comprehensive guide covering common questions beginners have about analytics with practical frameworks and actionable strategies.
Data literacy for e-commerce managers — a beginner's guide
Comprehensive guide covering data literacy for e-commerce managers — a beginner's guide with practical frameworks and actionable strategies.
E-commerce analytics basics: The complete beginner's guide
Comprehensive guide covering e-commerce analytics basics: the complete beginner's guide with practical frameworks and actionable strategies.
How to start tracking your online store performance
Comprehensive guide covering how to start tracking your online store performance with practical frameworks and actionable strategies.
Simple analytics tricks for Shopify beginners
Comprehensive guide covering simple analytics tricks for shopify beginners with practical frameworks and actionable strategies.
Starting an online store: 10 tips for beginners
Comprehensive guide covering starting an online store: 10 tips for beginners with practical frameworks and actionable strategies.
The beginner's roadmap to smarter analytics
Comprehensive guide covering the beginner's roadmap to smarter analytics with practical frameworks and actionable strategies.
Analytics Fundamentals
Core concepts every store owner needs
3 analytics hacks every e-commerce manager needs now
Comprehensive guide covering 3 analytics hacks every e-commerce manager needs now with practical frameworks and actionable strategies.
3 reasons new stores fail to use analytics properly
Comprehensive guide covering 3 reasons new stores fail to use analytics properly with practical frameworks and actionable strategies.
5 data points that reveal store health instantly
Comprehensive guide covering 5 data points that reveal store health instantly with practical frameworks and actionable strategies.
5 steps to better e-commerce analytics
Comprehensive guide covering 5 steps to better e-commerce analytics with practical frameworks and actionable strategies.
5 things every store owner should measure weekly
Comprehensive guide covering 5 things every store owner should measure weekly with practical frameworks and actionable strategies.
6 tips for choosing an e-commerce platform
Comprehensive guide covering 6 tips for choosing an e-commerce platform with practical frameworks and actionable strategies.
Daily vs. weekly vs. monthly reporting — what's best?
Comprehensive guide covering daily vs. weekly vs. monthly reporting — what's best? with practical frameworks and actionable strategies.
E-commerce analytics a guide
Comprehensive guide covering e-commerce analytics a guide with practical frameworks and actionable strategies.
E-commerce analytics: A quick start guide
Comprehensive guide covering e-commerce analytics: a quick start guide with practical frameworks and actionable strategies.
E-commerce data basics: Sessions, orders, and conversion explained
Comprehensive guide covering e-commerce data basics: sessions, orders, and conversion explained with practical frameworks and actionable strategies.
From spreadsheets to simplicity: intro to automated reporting
Comprehensive guide covering from spreadsheets to simplicity: intro to automated reporting with practical frameworks and actionable strategies.
How analytics can help you spend less on ads
Comprehensive guide covering how analytics can help you spend less on ads with practical frameworks and actionable strategies.
How analytics can show you where customers drop off
Comprehensive guide covering how analytics can show you where customers drop off with practical frameworks and actionable strategies.
How analytics helps you find missed sales opportunities
Comprehensive guide covering how analytics helps you find missed sales opportunities with practical frameworks and actionable strategies.
How analytics helps you make smarter inventory decisions
Comprehensive guide covering how analytics helps you make smarter inventory decisions with practical frameworks and actionable strategies.
How to avoid getting overwhelmed by too much data
Comprehensive guide covering how to avoid getting overwhelmed by too much data with practical frameworks and actionable strategies.
How to build a daily habit of checking your data
Comprehensive guide covering how to build a daily habit of checking your data with practical frameworks and actionable strategies.
How to measure success without complex dashboards
Comprehensive guide covering how to measure success without complex dashboards with practical frameworks and actionable strategies.
How to read your first e-commerce report
Comprehensive guide covering how to read your first e-commerce report with practical frameworks and actionable strategies.
How to spot trends in your store data
Comprehensive guide covering how to spot trends in your store data with practical frameworks and actionable strategies.
How to turn raw data into actionable insights
Comprehensive guide covering how to turn raw data into actionable insights with practical frameworks and actionable strategies.
How to use analytics to understand your customers better
Comprehensive guide covering how to use analytics to understand your customers better with practical frameworks and actionable strategies.
How to use purchase data to predict future buying behavior
Comprehensive guide covering how to use purchase data to predict future buying behavior with practical frameworks and actionable strategies.
Reporting basics: From orders to revenue
Comprehensive guide covering reporting basics: from orders to revenue with practical frameworks and actionable strategies.
Simple analytics habits that save you hours every month
Comprehensive guide covering simple analytics habits that save you hours every month with practical frameworks and actionable strategies.
The difference between analytics and reporting in e-commerce
Comprehensive guide covering the difference between analytics and reporting in e-commerce with practical frameworks and actionable strategies.
The first metrics every new online store should track
Comprehensive guide covering the first metrics every new online store should track with practical frameworks and actionable strategies.
The first report every store owner should look at
Comprehensive guide covering the first report every store owner should look at with practical frameworks and actionable strategies.
The link between data and profit in e-commerce
Comprehensive guide covering the link between data and profit in e-commerce with practical frameworks and actionable strategies.
The role of analytics in growing an online store
Comprehensive guide covering the role of analytics in growing an online store with practical frameworks and actionable strategies.
The simplest way to track your store performance
Comprehensive guide covering the simplest way to track your store performance with practical frameworks and actionable strategies.
Understanding conversion rates without the jargon
Comprehensive guide covering understanding conversion rates without the jargon with practical frameworks and actionable strategies.
Understanding the basics of e-commerce KPIs
Comprehensive guide covering understanding the basics of e-commerce kpis with practical frameworks and actionable strategies.
What every new e-commerce manager should know about data
Comprehensive guide covering what every new e-commerce manager should know about data with practical frameworks and actionable strategies.
What is a KPI? E-commerce metrics made simple
Comprehensive guide covering what is a kpi? e-commerce metrics made simple with practical frameworks and actionable strategies.
What is bounce rate and why does it matter?
Comprehensive guide covering what is bounce rate and why does it matter? with practical frameworks and actionable strategies.
What is e-commerce analytics and why does it matter?
Comprehensive guide covering what is e-commerce analytics and why does it matter? with practical frameworks and actionable strategies.
Why comparing data over time gives you more clarity
Comprehensive guide covering why comparing data over time gives you more clarity with practical frameworks and actionable strategies.
Why daily tracking helps more than monthly reports
Comprehensive guide covering why daily tracking helps more than monthly reports with practical frameworks and actionable strategies.
Why every store needs at least basic analytics
Comprehensive guide covering why every store needs at least basic analytics with practical frameworks and actionable strategies.
Why more data isn't always better in e-commerce
Comprehensive guide covering why more data isn't always better in e-commerce with practical frameworks and actionable strategies.
Why reporting doesn't have to be complicated
Comprehensive guide covering why reporting doesn't have to be complicated with practical frameworks and actionable strategies.
WooCommerce analytics made easy for new users
Comprehensive guide covering woocommerce analytics made easy for new users with practical frameworks and actionable strategies.
Complete Topic Guides
Comprehensive guides to key analytics areas
Conversion optimization (CRO): The complete guide
Comprehensive guide covering conversion optimization (cro): the complete guide with practical frameworks and actionable strategies.
Customer behavior analysis: The complete guide
Comprehensive guide covering customer behavior analysis: the complete guide with practical frameworks and actionable strategies.
Sales & revenue insights: The complete guide
Comprehensive guide covering sales & revenue insights: the complete guide with practical frameworks and actionable strategies.
The ultimate guide to e-commerce KPIs: Metrics that drive growth
Comprehensive guide covering the ultimate guide to e-commerce kpis: metrics that drive growth with practical frameworks and actionable strategies.
Traffic & channel analysis: the complete guide
Comprehensive guide covering traffic & channel analysis: the complete guide with practical frameworks and actionable strategies.
Understanding Analytics Tools
Navigate GA4, platforms, and tools
How to use GA4 to analyze customer behavior in your store
Comprehensive guide covering how to use ga4 to analyze customer behavior in your store with practical frameworks and actionable strategies.
Data-Driven Decisions
Use data effectively for better decisions
The power of data analytics in e-commerce: turning numbers into profit
Comprehensive guide covering the power of data analytics in e-commerce: turning numbers into profit with practical frameworks and actionable strategies.
Why data-driven decisions beat gut feeling in e-commerce
Comprehensive guide covering why data-driven decisions beat gut feeling in e-commerce with practical frameworks and actionable strategies.
Analytics Terminology
Understand the language of analytics
10 essential terms every e-commerce manager should know
Comprehensive guide covering 10 essential terms every e-commerce manager should know with practical frameworks and actionable strategies.
E-commerce glossary
Comprehensive guide covering e-commerce glossary with practical frameworks and actionable strategies.
Multi-Channel Attribution
Track customers across multiple touchpoints
Multi-channel attribution: understanding which channels work together
Comprehensive guide covering multi-channel attribution: understanding which channels work together with practical frameworks and actionable strategies.
Start with Simple, Clear Analytics
These guides teach analytics fundamentals—Peasy makes them easy to apply.
Get daily analytics delivered in plain English without logging into complex dashboards. Peasy connects to your store and sends clear daily reports showing sales, traffic, conversion, and top products. Perfect for store owners who want analytics without the complexity.
Start understanding your store's performance without drowning in dashboards.
Popular Starting Points
Complete beginner?
Start with E-commerce analytics basics: The complete beginner's guide
Want quick wins?
Read 3 analytics hacks every e-commerce manager needs now
Understanding your data?
Learn A beginner's guide to understanding your online store data
Why analytics matters?
See Why data-driven decisions beat gut feeling in e-commerce