What is cart abandonment rate and how do you reduce it?
Learn what cart abandonment means, why it happens, and proven strategies to reduce it.
Cart abandonment rate is the % of shoppers who add products but don’t complete checkout. It’s a critical KPI because it shows how much potential revenue you’re losing.
Why customers abandon carts
Unexpected shipping costs
Complicated checkout
Lack of payment options
Slow website
Takeaway: Identify your store’s biggest barriers.
How to calculate cart abandonment rate
(1 – (Completed purchases ÷ Shopping carts created)) × 100. Most platforms like WooCommerce and Shopify calculate it automatically.
Takeaway: Track it monthly to see if fixes work.
Strategies to reduce abandonment
Offer free or transparent shipping
Simplify checkout to 1–2 steps
Enable guest checkout
Add popular payment methods
Takeaway: Small UX fixes often have big impact.
Using recovery campaigns
Send automated emails or remarketing ads to cart abandoners.
Takeaway: Recovery campaigns can win back 10–20% of lost revenue.
Conclusion: Lowering cart abandonment improves profitability instantly. It’s one of the easiest wins in e-commerce analytics.
👉 Want built-in cart abandonment insights? Peasy shows where and why customers drop off.
