Sales & Revenue Insights
Sales and revenue numbers tell the story of your business, but most stores only look at total revenue without understanding what drives it. Revenue can spike for dozens of reasons—seasonal demand, successful campaigns, pricing changes, product mix shifts—and understanding the "why" behind changes is what separates reactive operators from strategic growth.
This comprehensive guide covers revenue analysis from foundational concepts to advanced forecasting. Learn how to track sales trends accurately, identify your highest-revenue products, measure true marketing ROI, forecast future revenue, understand revenue fluctuations, and find hidden revenue opportunities in your existing data.
Whether you're trying to explain a revenue drop, forecast seasonal peaks, or optimize your product mix for maximum revenue, these frameworks provide systematic approaches to revenue intelligence.
Revenue Fundamentals
Core concepts for understanding revenue
How to analyze flash sale and limited-time offer performance
Comprehensive guide covering how to analyze flash sale and limited-time offer performance with practical frameworks and actionable strategies.
How to combine sales and traffic data for deeper insights
Comprehensive guide covering how to combine sales and traffic data for deeper insights with practical frameworks and actionable strategies.
How to evaluate revenue per visitor in GA4
Comprehensive guide covering how to evaluate revenue per visitor in ga4 with practical frameworks and actionable strategies.
How to set realistic sales goals based on historical data
Comprehensive guide covering how to set realistic sales goals based on historical data with practical frameworks and actionable strategies.
How to spot early indicators of sales decline
Comprehensive guide covering how to spot early indicators of sales decline with practical frameworks and actionable strategies.
How to track repeat purchase revenue
Comprehensive guide covering how to track repeat purchase revenue with practical frameworks and actionable strategies.
How to track revenue across multiple markets and currencies
Comprehensive guide covering how to track revenue across multiple markets and currencies with practical frameworks and actionable strategies.
How to use GA4's monetization reports effectively
Comprehensive guide covering how to use ga4's monetization reports effectively with practical frameworks and actionable strategies.
How to use sales dashboards to drive action
Comprehensive guide covering how to use sales dashboards to drive action with practical frameworks and actionable strategies.
The complete guide to seasonal sales analysis
Comprehensive guide covering the complete guide to seasonal sales analysis with practical frameworks and actionable strategies.
The future of sales analytics in e-commerce
Comprehensive guide covering the future of sales analytics in e-commerce with practical frameworks and actionable strategies.
The importance of consistent reporting for sales insights
Comprehensive guide covering the importance of consistent reporting for sales insights with practical frameworks and actionable strategies.
The role of seasonality in conversion rate optimization
Comprehensive guide covering the role of seasonality in conversion rate optimization with practical frameworks and actionable strategies.
Understanding conversion rate's role in revenue performance
Comprehensive guide covering understanding conversion rate's role in revenue performance with practical frameworks and actionable strategies.
Using GA4 to track revenue performance
Comprehensive guide covering using ga4 to track revenue performance with practical frameworks and actionable strategies.
Using cohort analysis to understand revenue retention
Comprehensive guide covering using cohort analysis to understand revenue retention with practical frameworks and actionable strategies.
Using data to align sales and inventory planning
Comprehensive guide covering using data to align sales and inventory planning with practical frameworks and actionable strategies.
Using data to understand the impact of price changes
Comprehensive guide covering using data to understand the impact of price changes with practical frameworks and actionable strategies.
What seasonality means for e-commerce revenue planning
Comprehensive guide covering what seasonality means for e-commerce revenue planning with practical frameworks and actionable strategies.
What to do when sales drop: a data-driven approach
Comprehensive guide covering what to do when sales drop: a data-driven approach with practical frameworks and actionable strategies.
Why conversion rate fluctuates throughout the year
Comprehensive guide covering why conversion rate fluctuates throughout the year with practical frameworks and actionable strategies.
Why month-over-month analysis beats daily comparisons
Comprehensive guide covering why month-over-month analysis beats daily comparisons with practical frameworks and actionable strategies.
Why revenue isn't always the best measure of success
Comprehensive guide covering why revenue isn't always the best measure of success with practical frameworks and actionable strategies.
Why your revenue spikes (and what it really means)
Comprehensive guide covering why your revenue spikes (and what it really means) with practical frameworks and actionable strategies.
Sales Analysis & Trends
Identify and analyze sales patterns
How to analyze sales by channel and customer type
Comprehensive guide covering how to analyze sales by channel and customer type with practical frameworks and actionable strategies.
How to analyze sales trends in your e-commerce store
Comprehensive guide covering how to analyze sales trends in your e-commerce store with practical frameworks and actionable strategies.
How to track daily, weekly, and monthly sales trends
Comprehensive guide covering how to track daily, weekly, and monthly sales trends with practical frameworks and actionable strategies.
How to visualize sales trends for smarter decisions
Comprehensive guide covering how to visualize sales trends for smarter decisions with practical frameworks and actionable strategies.
Understanding revenue fluctuations: what's normal and what's not
Comprehensive guide covering understanding revenue fluctuations: what's normal and what's not with practical frameworks and actionable strategies.
Revenue Forecasting
Predict future revenue accurately
How to use data to forecast future sales
Comprehensive guide covering how to use data to forecast future sales with practical frameworks and actionable strategies.
How to use historical data to predict sales peaks
Comprehensive guide covering how to use historical data to predict sales peaks with practical frameworks and actionable strategies.
Using predictive analytics to plan future sales
Comprehensive guide covering using predictive analytics to plan future sales with practical frameworks and actionable strategies.
Product Revenue Analysis
Understand product-level revenue performance
How to compare sales performance across product categories
Comprehensive guide covering how to compare sales performance across product categories with practical frameworks and actionable strategies.
How to identify undervalued products in your catalog
Comprehensive guide covering how to identify undervalued products in your catalog with practical frameworks and actionable strategies.
How to identify your best-performing products by revenue
Comprehensive guide covering how to identify your best-performing products by revenue with practical frameworks and actionable strategies.
Marketing ROI
Measure campaign and marketing effectiveness
How to link email marketing performance to sales growth
Comprehensive guide covering how to link email marketing performance to sales growth with practical frameworks and actionable strategies.
How to measure the ROI of seasonal campaigns
Comprehensive guide covering how to measure the roi of seasonal campaigns with practical frameworks and actionable strategies.
How to measure the long-term impact of discount campaigns
Comprehensive guide covering how to measure the long-term impact of discount campaigns with practical frameworks and actionable strategies.
How to measure the true impact of marketing campaigns
Comprehensive guide covering how to measure the true impact of marketing campaigns with practical frameworks and actionable strategies.
How to optimize campaign timing for maximum revenue
Comprehensive guide covering how to optimize campaign timing for maximum revenue with practical frameworks and actionable strategies.
The best ways to analyze campaign performance post-launch
Comprehensive guide covering the best ways to analyze campaign performance post-launch with practical frameworks and actionable strategies.
The connection between marketing spend and sales trends
Comprehensive guide covering the connection between marketing spend and sales trends with practical frameworks and actionable strategies.
Why campaign attribution is critical for revenue insights
Comprehensive guide covering why campaign attribution is critical for revenue insights with practical frameworks and actionable strategies.
Revenue Optimization
Find and capture revenue opportunities
How to find hidden revenue opportunities in your store
Comprehensive guide covering how to find hidden revenue opportunities in your store with practical frameworks and actionable strategies.
The best time of year to run promotions (based on data)
Comprehensive guide covering the best time of year to run promotions (based on data) with practical frameworks and actionable strategies.
Using sales insights to plan smarter promotions
Comprehensive guide covering using sales insights to plan smarter promotions with practical frameworks and actionable strategies.
Revenue vs Profit
Understand the relationship between revenue and profit
The best KPIs to track for e-commerce revenue growth
Comprehensive guide covering the best kpis to track for e-commerce revenue growth with practical frameworks and actionable strategies.
The difference between revenue growth and profit growth
Comprehensive guide covering the difference between revenue growth and profit growth with practical frameworks and actionable strategies.
The role of customer lifetime value in revenue growth
Comprehensive guide covering the role of customer lifetime value in revenue growth with practical frameworks and actionable strategies.
Understanding gross vs. net revenue in e-commerce analytics
Comprehensive guide covering understanding gross vs. net revenue in e-commerce analytics with practical frameworks and actionable strategies.
Channel Revenue Analysis
Track revenue by channel and customer type
How to measure cross-channel revenue impact
Comprehensive guide covering how to measure cross-channel revenue impact with practical frameworks and actionable strategies.
Track Sales & Revenue Automatically
These guides show you what to analyze—Peasy tracks your revenue daily.
Get daily revenue reports showing sales trends, top products by revenue, channel performance, and period-over-period comparisons without manual analysis. Peasy connects to your store and sends clear daily revenue insights.
Perfect for monitoring revenue trends and catching issues before they impact your bottom line.
Popular Starting Points
Need to analyze sales?
Start with How to analyze sales trends in your e-commerce store
Revenue fluctuating?
Read Understanding revenue fluctuations: what's normal and what's not
Want to forecast?
Learn How to use data to forecast future sales
Tracking marketing ROI?
Use How to measure the true impact of marketing campaigns