Seasonal & Trend Reporting
Seasonal events make or break annual revenue targets, but most stores approach them reactively—scrambling to track performance during the event and missing critical preparation steps. This comprehensive guide covers everything from 8-week preparation timelines to post-event analysis frameworks, real-time monitoring strategies, and customer retention measurement.
Learn how to forecast seasonal peaks accurately, identify emerging trends before competitors, adjust marketing spend dynamically during events, and extract maximum learning from every seasonal period. Whether it's your first Black Friday or your tenth, these frameworks separate amateur execution from professional revenue optimization.
Preparation & Planning
Essential preparation frameworks for seasonal success
Black Friday analytics checklist: What to track (and when)
Comprehensive guide covering black friday analytics checklist: what to track (and when) with practical frameworks and actionable strategies.
How to adjust marketing spend during seasonal peaks
Comprehensive guide covering how to adjust marketing spend during seasonal peaks with practical frameworks and actionable strategies.
How to create a seasonal analytics calendar
Comprehensive guide covering how to create a seasonal analytics calendar with practical frameworks and actionable strategies.
How to prepare your e-commerce analytics for Black Friday
Comprehensive guide covering how to prepare your e-commerce analytics for black friday with practical frameworks and actionable strategies.
Black Friday & Cyber Monday
Detailed playbooks for major shopping events
Post-Black Friday analysis: 5 reports to run immediately
Comprehensive guide covering post-black friday analysis: 5 reports to run immediately with practical frameworks and actionable strategies.
Real-time dashboard setup for Cyber Monday monitoring
Comprehensive guide covering real-time dashboard setup for cyber monday monitoring with practical frameworks and actionable strategies.
Holiday Season Analytics
Navigate the complete holiday shopping period
7 metrics that matter most during holiday sales
Comprehensive guide covering 7 metrics that matter most during holiday sales with practical frameworks and actionable strategies.
How to analyze Christmas shopping trends in your store
Comprehensive guide covering how to analyze christmas shopping trends in your store with practical frameworks and actionable strategies.
Summer sale analytics: What's different from holiday peaks
Comprehensive guide covering summer sale analytics: what's different from holiday peaks with practical frameworks and actionable strategies.
Understanding mobile vs desktop behavior during holiday shopping
Comprehensive guide covering understanding mobile vs desktop behavior during holiday shopping with practical frameworks and actionable strategies.
Understanding the January slump: Post-holiday analytics
Comprehensive guide covering understanding the january slump: post-holiday analytics with practical frameworks and actionable strategies.
Forecasting & Prediction
Build accurate forecasts for seasonal peaks
Advanced forecasting: Using multiple years of seasonal data
Comprehensive guide covering advanced forecasting: using multiple years of seasonal data with practical frameworks and actionable strategies.
How to forecast sales for your next seasonal peak
Comprehensive guide covering how to forecast sales for your next seasonal peak with practical frameworks and actionable strategies.
Statistical methods for detecting seasonal anomalies
Comprehensive guide covering statistical methods for detecting seasonal anomalies with practical frameworks and actionable strategies.
Performance Measurement
Measure and compare seasonal performance
Calculating true seasonal lift: Baseline vs peak performance
Comprehensive guide covering calculating true seasonal lift: baseline vs peak performance with practical frameworks and actionable strategies.
Measuring cannibalization during promotional periods
Comprehensive guide covering measuring cannibalization during promotional periods with practical frameworks and actionable strategies.
Weekly vs daily vs hourly: Choosing the right seasonal granularity
Comprehensive guide covering weekly vs daily vs hourly: choosing the right seasonal granularity with practical frameworks and actionable strategies.
Year-over-year analysis: Measuring seasonal performance changes
Comprehensive guide covering year-over-year analysis: measuring seasonal performance changes with practical frameworks and actionable strategies.
Specific Seasonal Events
Analytics for different seasonal periods
Back-to-school analytics: Timing categories and customer behavior
Comprehensive guide covering back-to-school analytics: timing categories and customer behavior with practical frameworks and actionable strategies.
Understanding Valentine's Day Mother's Day and gift-giving seasons
Comprehensive guide covering understanding valentine's day mother's day and gift-giving seasons with practical frameworks and actionable strategies.
Customer Behavior
Understand seasonal customer patterns
Cohort analysis for seasonal customer acquisition
Comprehensive guide covering cohort analysis for seasonal customer acquisition with practical frameworks and actionable strategies.
Retention analysis: Do seasonal customers come back?
Comprehensive guide covering retention analysis: do seasonal customers come back? with practical frameworks and actionable strategies.
Seasonal email marketing analytics: What to measure
Comprehensive guide covering seasonal email marketing analytics: what to measure with practical frameworks and actionable strategies.
Advanced Techniques
Sophisticated analytical approaches
Decomposition analysis: Separating trend seasonality and noise
Comprehensive guide covering decomposition analysis: separating trend seasonality and noise with practical frameworks and actionable strategies.
How to identify emerging trends before competitors
Comprehensive guide covering how to identify emerging trends before competitors with practical frameworks and actionable strategies.
How to track inventory turns during seasonal peaks
Comprehensive guide covering how to track inventory turns during seasonal peaks with practical frameworks and actionable strategies.
How weather and external events affect seasonal sales
Comprehensive guide covering how weather and external events affect seasonal sales with practical frameworks and actionable strategies.
Post-Event Learning
Extract maximum value from seasonal data
10 questions to ask your data after every seasonal event
Comprehensive guide covering 10 questions to ask your data after every seasonal event with practical frameworks and actionable strategies.
Crisis Management
Handle problems during critical periods
Crisis monitoring during peak season: When to act vs when to wait
Comprehensive guide covering crisis monitoring during peak season: when to act vs when to wait with practical frameworks and actionable strategies.
Track Seasonal Performance Automatically
These guides show you what to track—Peasy shows you the numbers every morning.
Get daily seasonal performance reports comparing this year to last year automatically. Track revenue, conversion, traffic, and top products without manual reporting during your busiest periods. Peasy connects to your Shopify, WooCommerce, or GA4 and sends clear daily comparisons.
Perfect for seasonal events when you need to monitor performance daily without spending hours in analytics dashboards.
Popular Starting Points
First Black Friday?
Start with How to prepare your e-commerce analytics for Black Friday
Want to forecast better?
Read How to forecast sales for your next seasonal peak
Need post-event analysis?
Use 10 questions to ask your data after every seasonal event
Building annual planning?
Create your Seasonal analytics calendar