Customer Analytics & Retention
Acquisition brings customers in the door, but understanding their behavior determines whether they stay, buy again, and become profitable. Most stores track total sales but miss the behavioral patterns that separate one-time buyers from loyal repeat customers—and don't discover the problem until months of acquisition spending has been wasted on the wrong audience.
This comprehensive guide covers customer behavior analysis from first principles to advanced cohort techniques. Learn how to measure retention accurately, calculate true customer lifetime value, identify purchase patterns, segment customers by behavior, and predict which customers are likely to return. Stop guessing about customer value and start making decisions based on actual behavioral data.
Whether you're trying to improve retention rates, increase repeat purchase rates, or maximize customer lifetime value, these frameworks show you exactly what to track and how to act on it.
Understanding Customer Behavior
Foundational frameworks for customer analysis
How to combine quantitative and qualitative customer data
Comprehensive guide covering how to combine quantitative and qualitative customer data with practical frameworks and actionable strategies.
How to create customer personas based on real data
Comprehensive guide covering how to create customer personas based on real data with practical frameworks and actionable strategies.
How to identify and retain high-value customers
Comprehensive guide covering how to identify and retain high-value customers with practical frameworks and actionable strategies.
How to identify at-risk customers before they churn
Comprehensive guide covering how to identify at-risk customers before they churn with practical frameworks and actionable strategies.
How to measure customer loyalty with data
Comprehensive guide covering how to measure customer loyalty with data with practical frameworks and actionable strategies.
How to turn one-time shoppers into loyal customers
Comprehensive guide covering how to turn one-time shoppers into loyal customers with practical frameworks and actionable strategies.
How to use session replay to understand why customers don't buy
Comprehensive guide covering how to use session replay to understand why customers don't buy with practical frameworks and actionable strategies.
The psychology behind 'add to cart': 7 triggers that drive purchases
Comprehensive guide covering the psychology behind 'add to cart': 7 triggers that drive purchases with practical frameworks and actionable strategies.
The relationship between session duration and purchase intent
Comprehensive guide covering the relationship between session duration and purchase intent with practical frameworks and actionable strategies.
The role of emotions in online shopping decisions
Comprehensive guide covering the role of emotions in online shopping decisions with practical frameworks and actionable strategies.
Understanding why customers don't complete checkout
Comprehensive guide covering understanding why customers don't complete checkout with practical frameworks and actionable strategies.
Using heatmaps to analyze how customers navigate your store
Comprehensive guide covering using heatmaps to analyze how customers navigate your store with practical frameworks and actionable strategies.
Cohort Analysis
Track customer groups over time
How to use cohort analysis to improve retention
Comprehensive guide covering how to use cohort analysis to improve retention with practical frameworks and actionable strategies.
Customer Lifetime Value
Calculate and optimize LTV
How to predict customer lifetime value (CLV)
Comprehensive guide covering how to predict customer lifetime value (clv) with practical frameworks and actionable strategies.
Segmentation
Divide customers into meaningful groups
5 customer segmentation strategies that improve ROI
Comprehensive guide covering 5 customer segmentation strategies that improve roi with practical frameworks and actionable strategies.
Behavioral segmentation: What it is and why it matters
Comprehensive guide covering behavioral segmentation: what it is and why it matters with practical frameworks and actionable strategies.
How to identify hidden customer segments in your data
Comprehensive guide covering how to identify hidden customer segments in your data with practical frameworks and actionable strategies.
How to identify your most profitable customer segments
Comprehensive guide covering how to identify your most profitable customer segments with practical frameworks and actionable strategies.
How to use segmentation to create smarter email campaigns
Comprehensive guide covering how to use segmentation to create smarter email campaigns with practical frameworks and actionable strategies.
The complete guide to customer segmentation for e-commerce
Comprehensive guide covering the complete guide to customer segmentation for e-commerce with practical frameworks and actionable strategies.
Understanding the importance of customer segmentation in e-commerce
Comprehensive guide covering understanding the importance of customer segmentation in e-commerce with practical frameworks and actionable strategies.
Purchase Patterns
Understand buying behavior and frequency
How AI and predictive analytics are changing customer behavior analysis
Comprehensive guide covering how ai and predictive analytics are changing customer behavior analysis with practical frameworks and actionable strategies.
How customer experience metrics predict buying behavior
Comprehensive guide covering how customer experience metrics predict buying behavior with practical frameworks and actionable strategies.
How to analyze browsing behavior to improve UX
Comprehensive guide covering how to analyze browsing behavior to improve ux with practical frameworks and actionable strategies.
How to analyze buying patterns to improve sales
Comprehensive guide covering how to analyze buying patterns to improve sales with practical frameworks and actionable strategies.
How to build loyalty programs based on customer behavior
Comprehensive guide covering how to build loyalty programs based on customer behavior with practical frameworks and actionable strategies.
How to personalize the shopping experience using behavior data
Comprehensive guide covering how to personalize the shopping experience using behavior data with practical frameworks and actionable strategies.
How to understand customer behavior in e-commerce
Comprehensive guide covering how to understand customer behavior in e-commerce with practical frameworks and actionable strategies.
How to use behavior analytics to improve retargeting campaigns
Comprehensive guide covering how to use behavior analytics to improve retargeting campaigns with practical frameworks and actionable strategies.
How to use behavior data to improve your marketing ROI
Comprehensive guide covering how to use behavior data to improve your marketing roi with practical frameworks and actionable strategies.
How to use behavior signals to understand customer purchase intent
Comprehensive guide covering how to use behavior signals to understand customer purchase intent with practical frameworks and actionable strategies.
How to use behavior trends to plan seasonal campaigns
Comprehensive guide covering how to use behavior trends to plan seasonal campaigns with practical frameworks and actionable strategies.
How to use browsing behavior to create smarter product recommendations
Comprehensive guide covering how to use browsing behavior to create smarter product recommendations with practical frameworks and actionable strategies.
Mobile vs desktop shopping behavior: Key differences and how to optimize
Comprehensive guide covering mobile vs desktop shopping behavior: key differences and how to optimize with practical frameworks and actionable strategies.
The impact of product reviews on buying behavior
Comprehensive guide covering the impact of product reviews on buying behavior with practical frameworks and actionable strategies.
The power of behavior-based marketing in e-commerce
Comprehensive guide covering the power of behavior-based marketing in e-commerce with practical frameworks and actionable strategies.
Understanding cart abandonment through behavior analysis
Comprehensive guide covering understanding cart abandonment through behavior analysis with practical frameworks and actionable strategies.
Using GA4 to analyze customer behavior in your store
Comprehensive guide covering using ga4 to analyze customer behavior in your store with practical frameworks and actionable strategies.
Using behavior data to create personalized promotions
Comprehensive guide covering using behavior data to create personalized promotions with practical frameworks and actionable strategies.
What your bounce rate really says about customer behavior
Comprehensive guide covering what your bounce rate really says about customer behavior with practical frameworks and actionable strategies.
Why understanding customer behavior improves conversions
Comprehensive guide covering why understanding customer behavior improves conversions with practical frameworks and actionable strategies.
Customer Journey
Map and optimize the customer path
Advanced funnel analysis: Finding drop-off points in the customer journey
Comprehensive guide covering advanced funnel analysis: finding drop-off points in the customer journey with practical frameworks and actionable strategies.
How to map the customer journey with data
Comprehensive guide covering how to map the customer journey with data with practical frameworks and actionable strategies.
How to track customer journeys across multiple devices and channels
Comprehensive guide covering how to track customer journeys across multiple devices and channels with practical frameworks and actionable strategies.
The e-commerce customer journey: From awareness to purchase
Comprehensive guide covering the e-commerce customer journey: from awareness to purchase with practical frameworks and actionable strategies.
Repeat Purchase Behavior
Drive repeat purchases and loyalty
How to optimize marketing for new vs returning customers
Comprehensive guide covering how to optimize marketing for new vs returning customers with practical frameworks and actionable strategies.
How to use GA4 to compare new and returning customer behavior
Comprehensive guide covering how to use ga4 to compare new and returning customer behavior with practical frameworks and actionable strategies.
New vs returning customers: Which group drives more revenue?
Comprehensive guide covering new vs returning customers: which group drives more revenue? with practical frameworks and actionable strategies.
Using data to understand what drives repeat purchases
Comprehensive guide covering using data to understand what drives repeat purchases with practical frameworks and actionable strategies.
What returning customers can tell you about your brand
Comprehensive guide covering what returning customers can tell you about your brand with practical frameworks and actionable strategies.
Why returning customers are the key to sustainable growth
Comprehensive guide covering why returning customers are the key to sustainable growth with practical frameworks and actionable strategies.
Track Customer Behavior Automatically
These guides show you what to measure—Peasy tracks it automatically.
Get daily reports showing repeat purchase rates, customer retention, top customer segments, and behavioral trends without manual analysis. Peasy connects to your store and sends clear daily insights about how customers are actually behaving.
Perfect for understanding retention and identifying your most valuable customer segments without spending hours in analytics tools.
Popular Starting Points
New to customer analytics?
Start with Customer behavior analytics for e-commerce: Complete guide
Want to improve retention?
Read How to measure customer retention in e-commerce
Need to calculate LTV?
Use How to calculate customer lifetime value (CLV) for e-commerce
Trying cohort analysis?
Learn from Cohort analysis for e-commerce: Complete guide