Traffic & Channel Analysis
Every visitor comes from somewhere—organic search, paid ads, email, social media, direct visits—and each channel has different costs, conversion rates, and customer quality. Most stores track total traffic but don't understand channel economics: which sources actually drive profitable growth vs which burn budget bringing low-quality visitors who never buy.
This comprehensive guide covers traffic and channel analysis from measurement fundamentals to advanced attribution models. Learn how to track traffic sources accurately, measure channel-specific conversion and revenue, calculate true channel ROI, understand attribution, optimize your channel mix, and identify which traffic sources deserve more investment.
Whether you're trying to scale profitable channels, cut underperforming spend, or understand complex multi-touch journeys, these frameworks show you exactly what to measure and how to act on it.
Traffic Fundamentals
Core concepts for traffic measurement
How to analyze your e-commerce traffic like a pro
Comprehensive guide covering how to analyze your e-commerce traffic like a pro with practical frameworks and actionable strategies.
How to build a balanced e-commerce traffic strategy
Comprehensive guide covering how to build a balanced e-commerce traffic strategy with practical frameworks and actionable strategies.
How to measure the impact of content marketing on traffic
Comprehensive guide covering how to measure the impact of content marketing on traffic with practical frameworks and actionable strategies.
How to measure the impact of influencer collabs on sales
Comprehensive guide covering how to measure the impact of influencer collabs on sales with practical frameworks and actionable strategies.
How to spot seasonal traffic trends before they happen
Comprehensive guide covering how to spot seasonal traffic trends before they happen with practical frameworks and actionable strategies.
How to track traffic from affiliate campaigns
Comprehensive guide covering how to track traffic from affiliate campaigns with practical frameworks and actionable strategies.
How to use GA4 to understand your traffic sources
Comprehensive guide covering how to use ga4 to understand your traffic sources with practical frameworks and actionable strategies.
How to use UTM tracking to measure campaign performance
Comprehensive guide covering how to use utm tracking to measure campaign performance with practical frameworks and actionable strategies.
How to use analytics to find your most valuable traffic sources
Comprehensive guide covering how to use analytics to find your most valuable traffic sources with practical frameworks and actionable strategies.
How to use behavior data to improve traffic quality
Comprehensive guide covering how to use behavior data to improve traffic quality with practical frameworks and actionable strategies.
How to use traffic segmentation to improve conversions
Comprehensive guide covering how to use traffic segmentation to improve conversions with practical frameworks and actionable strategies.
The best ways to analyze influencer marketing performance
Comprehensive guide covering the best ways to analyze influencer marketing performance with practical frameworks and actionable strategies.
The role of influencer marketing in driving e-commerce sales
Comprehensive guide covering the role of influencer marketing in driving e-commerce sales with practical frameworks and actionable strategies.
Understanding traffic quality: Not all visits are equal
Comprehensive guide covering understanding traffic quality: not all visits are equal with practical frameworks and actionable strategies.
What your traffic numbers really mean
Comprehensive guide covering what your traffic numbers really mean with practical frameworks and actionable strategies.
Why your traffic is high but conversions are low
Comprehensive guide covering why your traffic is high but conversions are low with practical frameworks and actionable strategies.
Channel Analysis
Compare and analyze traffic channels
Channel overlap: how different sources work together
Comprehensive guide covering channel overlap: how different sources work together with practical frameworks and actionable strategies.
How to attribute sales correctly across channels
Comprehensive guide covering how to attribute sales correctly across channels with practical frameworks and actionable strategies.
How to identify your top-performing marketing channels
Comprehensive guide covering how to identify your top-performing marketing channels with practical frameworks and actionable strategies.
How to spot declining traffic channels early
Comprehensive guide covering how to spot declining traffic channels early with practical frameworks and actionable strategies.
How to understand assisted conversions in multi-channel reports
Comprehensive guide covering how to understand assisted conversions in multi-channel reports with practical frameworks and actionable strategies.
How to use GA4 to compare channel performance over time
Comprehensive guide covering how to use ga4 to compare channel performance over time with practical frameworks and actionable strategies.
How to use channel analysis to plan marketing budgets
Comprehensive guide covering how to use channel analysis to plan marketing budgets with practical frameworks and actionable strategies.
How to use cross-channel data for smarter marketing decisions
Comprehensive guide covering how to use cross-channel data for smarter marketing decisions with practical frameworks and actionable strategies.
How to use data to diversify your traffic channels
Comprehensive guide covering how to use data to diversify your traffic channels with practical frameworks and actionable strategies.
How to use data to find new growth channels
Comprehensive guide covering how to use data to find new growth channels with practical frameworks and actionable strategies.
Omnichannel strategy for e-commerce: analytics and optimization
Comprehensive guide covering omnichannel strategy for e-commerce: analytics and optimization with practical frameworks and actionable strategies.
The best metrics to track for each traffic channel
Comprehensive guide covering the best metrics to track for each traffic channel with practical frameworks and actionable strategies.
The best tools for traffic and channel analysis
Comprehensive guide covering the best tools for traffic and channel analysis with practical frameworks and actionable strategies.
The future of traffic and channel analytics for e-commerce
Comprehensive guide covering the future of traffic and channel analytics for e-commerce with practical frameworks and actionable strategies.
Understanding multi-channel funnels in GA4
Comprehensive guide covering understanding multi-channel funnels in ga4 with practical frameworks and actionable strategies.
Using channel analysis to improve marketing efficiency
Comprehensive guide covering using channel analysis to improve marketing efficiency with practical frameworks and actionable strategies.
Why relying on a single channel is risky for e-commerce
Comprehensive guide covering why relying on a single channel is risky for e-commerce with practical frameworks and actionable strategies.
Organic Search (SEO)
Track and optimize organic search traffic
How to track organic vs paid traffic in GA4
Comprehensive guide covering how to track organic vs paid traffic in ga4 with practical frameworks and actionable strategies.
SEO analytics: how to measure what really matters
Comprehensive guide covering seo analytics: how to measure what really matters with practical frameworks and actionable strategies.
SEO vs paid ads: Which channel drives better ROI?
Comprehensive guide covering seo vs paid ads: which channel drives better roi? with practical frameworks and actionable strategies.
The difference between direct and organic traffic explained
Comprehensive guide covering the difference between direct and organic traffic explained with practical frameworks and actionable strategies.
Understanding paid vs organic traffic in GA4 reports
Comprehensive guide covering understanding paid vs organic traffic in ga4 reports with practical frameworks and actionable strategies.
What's the true value of organic traffic?
Comprehensive guide covering what's the true value of organic traffic? with practical frameworks and actionable strategies.
Why SEO still matters for e-commerce in 2025
Comprehensive guide covering why seo still matters for e-commerce in 2025 with practical frameworks and actionable strategies.
Paid Advertising
Measure and optimize paid traffic
How to combine data from Google Ads and GA4
Comprehensive guide covering how to combine data from google ads and ga4 with practical frameworks and actionable strategies.
The future of paid traffic in e-commerce
Comprehensive guide covering the future of paid traffic in e-commerce with practical frameworks and actionable strategies.
Using analytics to optimize your paid ad spend
Comprehensive guide covering using analytics to optimize your paid ad spend with practical frameworks and actionable strategies.
Email Traffic
Track email-driven traffic and conversions
The hidden power of email as a traffic channel
Comprehensive guide covering the hidden power of email as a traffic channel with practical frameworks and actionable strategies.
Social Media
Analyze social media traffic sources
How to leverage social media data for e-commerce growth
Comprehensive guide covering how to leverage social media data for e-commerce growth with practical frameworks and actionable strategies.
How to measure ROI from TikTok and Instagram campaigns
Comprehensive guide covering how to measure roi from tiktok and instagram campaigns with practical frameworks and actionable strategies.
How to measure the real impact of social media traffic
Comprehensive guide covering how to measure the real impact of social media traffic with practical frameworks and actionable strategies.
How to track social ads performance across platforms
Comprehensive guide covering how to track social ads performance across platforms with practical frameworks and actionable strategies.
How to track social media campaigns in GA4
Comprehensive guide covering how to track social media campaigns in ga4 with practical frameworks and actionable strategies.
The ultimate guide to social traffic analytics
Comprehensive guide covering the ultimate guide to social traffic analytics with practical frameworks and actionable strategies.
Direct & Referral
Understand direct and referral traffic
How to measure referral traffic from influencers and partners
Comprehensive guide covering how to measure referral traffic from influencers and partners with practical frameworks and actionable strategies.
Attribution
Track multi-touch customer journeys
The complete guide to channel attribution in e-commerce
Comprehensive guide covering the complete guide to channel attribution in e-commerce with practical frameworks and actionable strategies.
Why attribution models matter for e-commerce analytics
Comprehensive guide covering why attribution models matter for e-commerce analytics with practical frameworks and actionable strategies.
Track Traffic by Channel Automatically
These guides show you what to track—Peasy breaks down traffic by channel daily.
Get daily traffic reports showing visitors, conversion, and revenue by channel automatically. See which traffic sources are performing without logging into multiple analytics platforms. Peasy connects to your store and sends clear daily channel breakdowns.
Perfect for understanding channel performance and making budget allocation decisions based on actual data.
Popular Starting Points
New to traffic analysis?
Start with Traffic sources analytics for e-commerce: Complete guide
Want to understand channels?
Read How to analyze traffic channels in e-commerce
Need attribution help?
Learn Understanding attribution for e-commerce: Simplified guide
Optimizing channel mix?
Use How to optimize your channel mix for e-commerce