Conversion Optimization
Traffic costs money, but conversion makes it profitable. Most stores obsess over getting more visitors while ignoring conversion rate—the single metric that determines whether marketing spend pays off or burns cash. A 1% improvement in conversion often delivers more profit than a 20% increase in traffic, yet most stores don't have a systematic approach to optimization.
This comprehensive guide covers conversion optimization from measurement fundamentals to advanced testing frameworks. Learn how to calculate conversion rates accurately, identify friction points in your funnel, optimize checkout flows, reduce cart abandonment, design effective product pages, run valid A/B tests, and build a systematic optimization process.
Whether you're trying to improve overall conversion rates, optimize specific pages, or build a testing culture, these guides provide frameworks that work for small teams without enterprise budgets.
Conversion Fundamentals
Core concepts and measurement frameworks
10 quick CRO wins you can implement this week
Comprehensive guide covering 10 quick cro wins you can implement this week with practical frameworks and actionable strategies.
CRO for Shopify and WooCommerce: Best practices
Comprehensive guide covering cro for shopify and woocommerce: best practices with practical frameworks and actionable strategies.
CRO for beginners: Understanding the basics
Comprehensive guide covering cro for beginners: understanding the basics with practical frameworks and actionable strategies.
CRO for online stores: Where to start and what to measure
Comprehensive guide covering cro for online stores: where to start and what to measure with practical frameworks and actionable strategies.
CRO metrics that actually matter (and which ones don't)
Comprehensive guide covering cro metrics that actually matter (and which ones don't) with practical frameworks and actionable strategies.
CRO vs. SEO: balancing traffic and conversions
Comprehensive guide covering cro vs. seo: balancing traffic and conversions with practical frameworks and actionable strategies.
Common conversion mistakes e-commerce stores make (and how to fix them)
Comprehensive guide covering common conversion mistakes e-commerce stores make (and how to fix them) with practical frameworks and actionable strategies.
Data-driven CRO: How to turn insights into sales
Comprehensive guide covering data-driven cro: how to turn insights into sales with practical frameworks and actionable strategies.
How AI and personalization are changing e-commerce CRO
Comprehensive guide covering how ai and personalization are changing e-commerce cro with practical frameworks and actionable strategies.
How to build a data-driven conversion strategy
Comprehensive guide covering how to build a data-driven conversion strategy with practical frameworks and actionable strategies.
How to build a high-converting homepage
Comprehensive guide covering how to build a high-converting homepage with practical frameworks and actionable strategies.
How to build a sustainable CRO program in your organization
Comprehensive guide covering how to build a sustainable cro program in your organization with practical frameworks and actionable strategies.
How to calculate and improve customer lifetime value through CRO
Comprehensive guide covering how to calculate and improve customer lifetime value through cro with practical frameworks and actionable strategies.
How to calculate the conversion rate
Comprehensive guide covering how to calculate the conversion rate with practical frameworks and actionable strategies.
How to improve conversions with clearer product images
Comprehensive guide covering how to improve conversions with clearer product images with practical frameworks and actionable strategies.
How to optimize your store for returning customers
Comprehensive guide covering how to optimize your store for returning customers with practical frameworks and actionable strategies.
How to personalize the shopping experience to boost conversions
Comprehensive guide covering how to personalize the shopping experience to boost conversions with practical frameworks and actionable strategies.
How to run effective multivariate tests in your online store
Comprehensive guide covering how to run effective multivariate tests in your online store with practical frameworks and actionable strategies.
How to track conversion rate improvements over time
Comprehensive guide covering how to track conversion rate improvements over time with practical frameworks and actionable strategies.
How to use GA4 data for conversion rate optimization
Comprehensive guide covering how to use ga4 data for conversion rate optimization with practical frameworks and actionable strategies.
How to use analytics to find conversion bottlenecks
Comprehensive guide covering how to use analytics to find conversion bottlenecks with practical frameworks and actionable strategies.
How to use customer data to drive smarter conversion experiments
Comprehensive guide covering how to use customer data to drive smarter conversion experiments with practical frameworks and actionable strategies.
How to use customer feedback to improve conversion rates
Comprehensive guide covering how to use customer feedback to improve conversion rates with practical frameworks and actionable strategies.
How to use exit-intent popups to recover lost sales (without being annoying)
Comprehensive guide covering how to use exit-intent popups to recover lost sales (without being annoying) with practical frameworks and actionable strategies.
How to use retargeting data to optimize conversions
Comprehensive guide covering how to use retargeting data to optimize conversions with practical frameworks and actionable strategies.
The analytics metrics that actually predict conversion success
Comprehensive guide covering the analytics metrics that actually predict conversion success with practical frameworks and actionable strategies.
The best tools for e-commerce conversion optimization
Comprehensive guide covering the best tools for e-commerce conversion optimization with practical frameworks and actionable strategies.
The importance of micro-conversions in your e-commerce funnel
Comprehensive guide covering the importance of micro-conversions in your e-commerce funnel with practical frameworks and actionable strategies.
The link between analytics and CRO success
Comprehensive guide covering the link between analytics and cro success with practical frameworks and actionable strategies.
The power of simplified forms in boosting conversions
Comprehensive guide covering the power of simplified forms in boosting conversions with practical frameworks and actionable strategies.
The power of urgency and scarcity in e-commerce
Comprehensive guide covering the power of urgency and scarcity in e-commerce with practical frameworks and actionable strategies.
The psychology behind conversion optimization in e-commerce
Comprehensive guide covering the psychology behind conversion optimization in e-commerce with practical frameworks and actionable strategies.
The real cost of a slow website: Conversion impact by the numbers
Comprehensive guide covering the real cost of a slow website: conversion impact by the numbers with practical frameworks and actionable strategies.
The role of email marketing in conversion optimization
Comprehensive guide covering the role of email marketing in conversion optimization with practical frameworks and actionable strategies.
The science of persuasive CTAs: What works best in e-commerce
Comprehensive guide covering the science of persuasive ctas: what works best in e-commerce with practical frameworks and actionable strategies.
Using behavioral data to understand why visitors don't buy
Comprehensive guide covering using behavioral data to understand why visitors don't buy with practical frameworks and actionable strategies.
Using heatmaps and session recordings to optimize your store
Comprehensive guide covering using heatmaps and session recordings to optimize your store with practical frameworks and actionable strategies.
What 100+ e-commerce stores taught us about CRO (case study analysis)
Comprehensive guide covering what 100+ e-commerce stores taught us about cro (case study analysis) with practical frameworks and actionable strategies.
Why simplifying navigation can increase sales
Comprehensive guide covering why simplifying navigation can increase sales with practical frameworks and actionable strategies.
Why speed and performance are critical for conversions
Comprehensive guide covering why speed and performance are critical for conversions with practical frameworks and actionable strategies.
Why your conversion rate is dropping — and how to fix it
Comprehensive guide covering why your conversion rate is dropping — and how to fix it with practical frameworks and actionable strategies.
Checkout Optimization
Optimize your checkout flow
8 checkout optimization tactics that reduce abandonment by 30%+
Comprehensive guide covering 8 checkout optimization tactics that reduce abandonment by 30%+ with practical frameworks and actionable strategies.
Common checkout pitfalls and how to fix them
Comprehensive guide covering common checkout pitfalls and how to fix them with practical frameworks and actionable strategies.
How to design a checkout flow that converts
Comprehensive guide covering how to design a checkout flow that converts with practical frameworks and actionable strategies.
Product Page Optimization
Improve product page conversion
How to optimize product pages for higher conversions
Comprehensive guide covering how to optimize product pages for higher conversions with practical frameworks and actionable strategies.
Cart Abandonment
Reduce cart abandonment rates
How to reduce cart abandonment using CRO techniques
Comprehensive guide covering how to reduce cart abandonment using cro techniques with practical frameworks and actionable strategies.
A/B Testing
Run valid experiments and tests
5 high-impact A/B tests that consistently improve conversions
Comprehensive guide covering 5 high-impact a/b tests that consistently improve conversions with practical frameworks and actionable strategies.
A/B Testing for e-commerce: What to test first (and Why)
Comprehensive guide covering a/b testing for e-commerce: what to test first (and why) with practical frameworks and actionable strategies.
How to use A/B testing to optimize your e-commerce store
Comprehensive guide covering how to use a/b testing to optimize your e-commerce store with practical frameworks and actionable strategies.
Mobile Optimization
Optimize for mobile shoppers
Why mobile optimization is key to better conversions
Comprehensive guide covering why mobile optimization is key to better conversions with practical frameworks and actionable strategies.
Landing Pages
Create high-converting landing pages
How to use landing pages to maximize e-commerce conversions
Comprehensive guide covering how to use landing pages to maximize e-commerce conversions with practical frameworks and actionable strategies.
User Experience
Improve overall user experience
How much does user experience really affect your conversion?
Comprehensive guide covering how much does user experience really affect your conversion? with practical frameworks and actionable strategies.
The role of UX design in conversion optimization
Comprehensive guide covering the role of ux design in conversion optimization with practical frameworks and actionable strategies.
Pricing & Promotions
Optimize pricing and promotional strategies
How to test pricing strategies to find the sweet spot
Comprehensive guide covering how to test pricing strategies to find the sweet spot with practical frameworks and actionable strategies.
Trust & Credibility
Build trust and social proof
How to use social proof to increase trust and conversions
Comprehensive guide covering how to use social proof to increase trust and conversions with practical frameworks and actionable strategies.
Why transparency builds trust and improves conversions
Comprehensive guide covering why transparency builds trust and improves conversions with practical frameworks and actionable strategies.
Track Conversion Metrics Automatically
These guides show you what to optimize—Peasy tracks your conversion metrics daily.
Get daily conversion rate reports showing overall store performance, product-level conversion, and checkout funnel metrics automatically. Peasy connects to your store and sends clear daily conversion insights without manual calculation.
Perfect for monitoring optimization impact and catching conversion drops before they cost you revenue.
Popular Starting Points
New to CRO?
Start with Conversion rate optimization for small e-commerce stores: Complete guide
High cart abandonment?
Read How to reduce cart abandonment in e-commerce
Want to test changes?
Learn A/B testing for small e-commerce stores: Complete guide
Checkout problems?
Fix them with Checkout optimization for e-commerce: Complete guide