Key e-commerce KPIs & metrics
Master the metrics that actually matter for your store's success
Most stores track dozens of metrics but can't answer basic questions: Are we profitable? Which customers are valuable? What's working? The problem isn't lack of data—it's tracking the wrong things. This guide teaches you which KPIs actually predict success and how to use them for better decisions.
Learn to calculate essential metrics like AOV, CLV, and conversion rate, understand what they reveal about your business, and build reporting systems that drive action instead of confusion. You'll discover which metrics deserve daily attention, which monthly tracking is sufficient, and how to avoid the common KPI mistakes that hurt e-commerce stores.
50 expert guides organized into 10 practical categories covering everything from basic calculations to advanced strategic frameworks.
KPI fundamentals
Start with the basics every store owner needs
The 10 most important KPIs for every online store
Master the essential KPIs that reveal store health, guide decisions, and drive profitable growth for any e-commerce business. Read article
How to use KPIs to measure store growth
Learn which KPIs actually indicate sustainable growth and how to track them for accurate performance measurement. Read article
The KPI formula every store manager should know
Learn the essential KPI calculation formulas that reveal true business health and guide smarter operational decisions. Read article
From orders to insights: how to read sales KPIs
Learn how to interpret key sales KPIs and transform raw order data into actionable insights that drive e-commerce growth and profitability. Read article
10 questions to ask when choosing e-commerce KPIs
Learn the essential questions that help you select KPIs that actually drive decisions and avoid metrics that waste time without improving performance. Read article
The KPI framework: how to prioritize metrics
Learn a proven framework for organizing and prioritizing your KPI tracking to focus on measurements that drive maximum business impact. Read article
Why not all KPIs are equally important
Learn how to prioritize metrics that actually drive your business forward and stop wasting time on measurements that don't impact profitability or growth. Read article
5 KPI mistakes that hurt e-commerce stores
Discover the most common KPI tracking errors that lead to poor decisions and learn how to avoid these pitfalls that undermine your store's performance. Read article
Core e-commerce metrics
Master the essential calculations and benchmarks
Conversion rate explained: a beginner's guide
Master conversion rate fundamentals including calculation, benchmarks, factors affecting performance, and improvement strategies. Read article
What's a good conversion rate for online stores?
Understand conversion rate benchmarks, factors affecting performance, and how to evaluate your store's effectiveness. Read article
7 ways to improve your conversion rate with data
Discover proven data-driven strategies to boost your e-commerce conversion rate and turn more visitors into paying customers. Read article
How to calculate average order value (AOV) step by step
Learn the simple formula for calculating AOV plus advanced techniques for segmentation and optimization strategies. Read article
How AOV impacts your store's bottom line
Discover why average order value matters more than you think and learn practical strategies to increase AOV while maintaining customer satisfaction. Read article
Sales vs. revenue: what's the difference and why it matters
Understand the critical distinction between sales and revenue metrics and how each reveals different business insights. Read article
Why order count is more than just a number
Discover how order count reveals customer behavior patterns, business health trends, and growth opportunities beyond revenue. Read article
What is cart abandonment rate and how do you reduce it?
Learn what cart abandonment rate means, why customers leave before buying, and proven tactics to recover lost sales. Read article
Customer metrics
Understand customer value and retention
The power of tracking customer lifetime value (CLV)
Learn why CLV is your most important metric and how to use it to grow your e-commerce business profitably. Read article
The connection between CAC and CLV explained
Learn how customer acquisition cost and customer lifetime value work together to determine profitability and guide sustainable growth strategies. Read article
3 KPIs that predict customer retention
Master the three essential metrics that reveal customer loyalty patterns and learn how to use them to reduce churn in your e-commerce store. Read article
How to track repeat purchase rate effectively
Master the strategies for accurately measuring repeat purchase behavior and learn how to use this critical metric to build lasting customer relationships. Read article
The most overlooked KPI in e-commerce reporting
Discover why customer repeat purchase rate deserves far more attention and how tracking it drives long-term profitability. Read article
Why monitoring return rate is crucial for growth
Learn how product return rates reveal quality issues, description accuracy problems, and opportunities to improve profitability. Read article
Why monitoring refunds is just as important as sales
Learn why tracking refunds can reveal critical insights about your e-commerce business and customer satisfaction levels. Read article
Traffic & marketing metrics
Measure and optimize marketing performance
Which traffic metrics actually drive sales?
Cut through the noise and discover which traffic metrics matter most for e-commerce success and revenue growth. Read article
The link between traffic sources and conversion rates
Explore how different traffic channels impact conversion performance and learn to optimize your marketing mix for maximum ROI based on source-specific behavior patterns. Read article
How to use KPIs to optimize marketing spend
Master the art of data-driven budget allocation by learning which KPIs reveal marketing efficiency and how to shift spend toward channels that deliver real ROI. Read article
How to measure ROI on paid ads with the right KPIs
Master the essential metrics for evaluating paid advertising performance and learn to calculate true return on investment beyond basic ROAS calculations. Read article
Top 5 metrics for email marketing success in e-commerce
Master the essential email metrics that reveal campaign performance and guide optimization for better engagement and revenue. Read article
What CTR (click-through rate) reveals about your store
Unlock hidden insights about your e-commerce performance by understanding what CTR data tells you about customer behavior and optimization opportunities. Read article
Engagement & experience metrics
Track on-site behavior and customer experience
What your bounce rate says about customer experience
Understand what bounce rate really measures and how to interpret it correctly to improve your e-commerce site's user experience and conversion performance. Read article
Why average session duration matters for online stores
Discover how session duration reveals customer engagement quality and learn to use this metric to improve conversions and user experience. Read article
Are you tracking the right on-site engagement metrics?
Discover which on-site behavior metrics actually predict conversions and learn to focus analytics efforts on measurements that drive optimization success. Read article
The role of KPIs in customer journey mapping
Discover how strategic KPI placement throughout the customer journey reveals optimization opportunities and drives better conversion rates. Read article
Profitability metrics
Understand what actually makes you money
How to measure your store's profitability with KPIs
Master the essential KPIs that reveal your e-commerce store's true profitability and learn how to use them for better decisions. Read article
Understanding net profit vs. gross profit in analytics
Learn the crucial difference between net and gross profit metrics and how tracking both correctly transforms your e-commerce financial decisions. Read article
Strategic KPI use
Apply metrics for business planning and growth
How KPIs can help you forecast revenue
Discover how tracking the right KPIs enables accurate revenue forecasting and proactive business planning. Read article
3 ways to use KPIs for smarter inventory planning
Discover how key performance indicators transform inventory management from guesswork into data-driven decisions that optimize cash flow and prevent stockouts. Read article
5 ways to turn KPI insights into real growth
Transform your e-commerce KPI data into actionable growth strategies with these proven techniques for data-driven decision making. Read article
Dashboards & reporting
Build reports that drive action
The KPI dashboard every store manager needs
Discover the essential metrics that belong on every e-commerce manager's dashboard and learn how to build a monitoring system that drives better decisions. Read article
How to build a KPI report that your team actually uses
Most KPI reports end up ignored. Learn how to create reports that are actually used by designing for your audience and making data actionable. Read article
Daily KPIs vs. monthly KPIs: what you really need
Learn which metrics require daily monitoring for quick action and which monthly tracking provides sufficient strategic insight. Read article
Platform-specific KPIs
Optimize for your e-commerce platform
Top KPIs to track for Shopify stores in 2025
Discover the most important Shopify KPIs to monitor in 2025 for profitable growth and data-driven decision-making. Read article
5 KPIs every WooCommerce store should watch
Master the essential WooCommerce KPIs that reveal store health, guide optimization, and drive profitable growth. Read article
The best KPIs for subscription-based e-commerce
Master the essential metrics that drive subscription e-commerce success, from churn reduction to lifetime value optimization. Read article
Campaign & event tracking
Monitor performance during key periods
The best KPIs to track during sales campaigns
Learn which metrics matter most when running promotional campaigns and how to measure success beyond just revenue to optimize future sale performance. Read article
Which KPIs to monitor for Black Friday success
Learn which metrics matter most during peak sale events and how to track them effectively to maximize revenue while maintaining profitability during Black Friday. Read article
Specialized KPI contexts
Metrics for specific situations
KPI benchmarks for small vs. large online stores
Understand how KPI expectations differ between small and large e-commerce operations and learn to set realistic performance goals for your store size. Read article
How to benchmark your store's KPIs against competitors
Learn practical methods to compare your e-commerce performance metrics with industry standards and competitor benchmarks for strategic insights. Read article
Why monitoring mobile KPIs is more important than ever
Mobile commerce dominates online shopping. Learn which mobile-specific metrics to track and why they're critical for e-commerce success today. Read article
Top KPIs to track if you're expanding internationally
Discover essential metrics for monitoring international e-commerce performance, from currency conversion to regional customer behavior. Read article
Track all your KPIs automatically
These guides show you what to measure—Peasy measures it for you every day.
Get daily KPI reports delivered via email showing sales, order count, conversion rate, AOV, sessions, and top products. No manual calculations, no dashboard building, no complex setup. Peasy connects to Shopify, WooCommerce, or GA4 and automatically tracks the metrics that matter.
Start your day knowing exactly how your store performed yesterday compared to last week and last year.
Popular starting points
New to KPIs? Start with The 10 most important KPIs for every online store
Need calculation help? Read The KPI formula every store manager should know
Building a dashboard? Use The KPI dashboard every store manager needs
Want to prioritize? Learn The KPI framework: how to prioritize metrics
