Customer Analytics & Retention
Understand who your customers are and why they return (or don't)
Acquiring customers is expensive. Retaining them is profitable. But most stores don't measure retention systematically, don't understand their true customer lifetime value, and can't identify which acquisition channels deliver actually valuable long-term customers versus one-time transactional buyers.
This comprehensive guide teaches you cohort analysis, RFM segmentation, customer lifetime value calculation, churn prediction, and retention optimization strategies that increase repeat purchase rates and customer loyalty. You'll learn to identify your most valuable customer segments, predict which customers are likely to churn, and implement targeted retention campaigns that actually work.
49 expert guides organized into 10 practical categories covering everything from behavior fundamentals to advanced predictive analytics.
Behavior Fundamentals
Master the psychology and principles behind customer behavior
How to understand customer behavior in e-commerce
Learn the data-driven approach to analyzing customer behavior patterns that predict purchases and drive revenue growth. Read article
The psychology behind 'add to cart': 7 triggers that drive purchases
Discover the psychological principles that influence buying decisions and how to apply them ethically to increase conversions. Read article
The role of emotions in online shopping decisions
Understand how emotional factors influence purchase decisions and learn to ethically leverage emotional triggers in e-commerce experiences. Read article
Why understanding customer behavior improves conversions
Examine the direct mechanisms through which behavioral understanding drives conversion improvement—friction reduction, message relevance, and strategic optimization. Read article
How customer experience metrics predict buying behavior
Learn which customer experience metrics correlate most strongly with purchase decisions and how to measure and optimize them for better conversion. Read article
Customer Journey Mapping
Track and optimize the complete path to purchase
How to map the customer journey with data
Build accurate customer journey maps using your analytics data to identify optimization opportunities and increase conversions. Read article
How to track customer journeys across multiple devices and channels
Master cross-device tracking to understand the complete customer journey and optimize marketing across all touchpoints. Read article
The e-commerce customer journey: from awareness to purchase
Map the complete customer journey from initial discovery through purchase completion, understanding each stage's role and optimization priorities. Read article
Advanced funnel analysis: finding drop-off points in the customer journey
Learn systematic approaches for identifying where customers abandon conversion funnels and diagnosing the specific problems causing each drop-off point. Read article
Understanding why customers don't complete checkout
Discover the real reasons customers abandon checkout, from unexpected costs to technical issues, and learn practical solutions for each problem. Read article
Understanding cart abandonment through behavior analysis
Discover why customers abandon carts and how to reduce abandonment rates through data-driven insights into customer behavior patterns. Read article
Customer Segmentation
Group customers strategically for targeted marketing and optimization
The complete guide to customer segmentation for e-commerce
Master customer segmentation strategies that let you target the right people with the right message at the right time for maximum ROI. Read article
5 customer segmentation strategies that improve ROI
Learn practical segmentation approaches that let you target customers effectively and dramatically improve marketing return on investment. Read article
Behavioral segmentation: what it is and why it matters
Master behavioral segmentation to create customer groups based on actions rather than demographics, dramatically improving targeting effectiveness. Read article
How to create customer personas based on real data
Build accurate, actionable customer personas using behavioral and transactional data rather than demographic assumptions and guesswork. Read article
How to identify your most profitable customer segments
Master systematic methodology for identifying which customer segments generate highest profitability through contribution margin analysis and strategic segmentation. Read article
How to identify hidden customer segments in your data
Discover overlooked customer groups within your data that behave differently from your known segments, revealing untapped optimization opportunities. Read article
How to use segmentation to create smarter email campaigns
Master email segmentation strategies that deliver relevant messages to specific customer groups, dramatically improving engagement and conversion rates. Read article
New vs Returning Customers
Understand and optimize for both customer types
New vs returning customers: which group drives more revenue?
Discover which customer type matters most for your business and how to optimize marketing for both new acquisition and customer retention. Read article
Why returning customers are the key to sustainable growth
Discover why customer retention drives profitability more than acquisition and how to build a business around repeat purchases. Read article
How to optimize marketing for new vs returning customers
Learn how to create targeted marketing strategies that address the unique needs and behaviors of new versus returning customers for maximum ROI. Read article
What returning customers can tell you about your brand
Learn how to analyze returning customer behavior to uncover insights about product quality, customer satisfaction, and brand strength that new customer data can't reveal. Read article
How to use GA4 to compare new and returning customer behavior
Master GA4's features for analyzing behavioral differences between new and returning customers to optimize experiences and improve retention. Read article
Retention & Loyalty
Build lasting relationships that drive repeat purchases
How to identify and retain high-value customers
Learn to spot your most valuable customers early and implement retention strategies that maximize their lifetime value and profitability. Read article
How to measure customer loyalty with data
Learn which metrics reveal true customer loyalty and how to track them for building long-term, profitable relationships. Read article
How to turn one-time shoppers into loyal customers
Learn proven strategies for converting first-time buyers into repeat customers who purchase regularly and generate long-term value. Read article
How to use cohort analysis to improve retention
Master cohort analysis to understand customer behavior over time, identify retention problems early, and implement data-driven retention strategies. Read article
How to identify at-risk customers before they churn
Learn data-driven techniques for detecting early warning signals that predict customer churn, enabling proactive retention before customers leave. Read article
Using data to understand what drives repeat purchases
Learn to analyze what factors encourage customers to buy again—product satisfaction, pricing, experience—and optimize to increase repeat purchase rates. Read article
How to build loyalty programs based on customer behavior
Learn to design effective loyalty programs that reward the behaviors that drive your business, not just transactions, for maximum engagement and retention. Read article
Predictive Analytics
Forecast future behavior and customer value
How to use behavior signals to understand customer purchase intent
Learn to identify and interpret behavioral signals that reveal which visitors are close to purchasing versus just browsing—and how to respond appropriately. Read article
How AI and predictive analytics are changing customer behavior analysis
Understand how artificial intelligence and machine learning enhance customer behavior analysis through pattern recognition, predictive modeling, and automated personalization. Read article
How to predict customer lifetime value (CLV)
Master systematic methodologies for calculating and predicting customer lifetime value using historical data, behavioral signals, and predictive modeling. Read article
Analysis Tools & Methods
Master the tools and techniques for behavior analysis
Using GA4 to analyze customer behavior in your store
Learn how to leverage Google Analytics 4's powerful features to understand customer behavior patterns and improve your e-commerce performance. Read article
Using heatmaps to analyze how customers navigate your store
Learn how to use heatmap tools to visualize customer behavior, identify navigation problems, and optimize your store layout for better conversions. Read article
How to analyze buying patterns to improve sales
Learn to identify and leverage customer buying patterns—frequency, timing, seasonality, and product combinations—to increase revenue and optimize. Read article
How to combine quantitative and qualitative customer data
Learn to merge behavioral analytics with customer feedback and research to gain complete understanding that neither data type provides alone. Read article
What your bounce rate really says about customer behavior
Learn to interpret bounce rates correctly, distinguish between problematic and acceptable bounces, and identify the real UX issues causing customer exits. Read article
The relationship between session duration and purchase intent
Understand how time spent on site correlates with conversion probability and learn to identify optimal engagement windows that predict purchases. Read article
Personalization
Use behavior insights to create personalized experiences
How to personalize the shopping experience using behavior data
Learn practical personalization strategies powered by customer behavior data that increase conversions and customer lifetime value. Read article
How to use browsing behavior to create smarter product recommendations
Leverage browsing patterns and viewing history to generate relevant product recommendations that increase average order value and conversion rates. Read article
The power of behavior-based marketing in e-commerce
Discover how behavior-based marketing creates personalized experiences that convert better than demographic targeting by responding to what customers actually do. Read article
Using behavior data to create personalized promotions
Learn to craft targeted promotional offers based on customer behavior patterns that convert better while protecting margins through strategic personalization. Read article
How to analyze browsing behavior to improve UX
Learn to interpret browsing patterns, navigation choices, and engagement signals to identify UX problems and optimize your site for better customer experience. Read article
The impact of product reviews on buying behavior
Discover how customer reviews influence purchase decisions, build trust, and affect conversion rates—and learn to leverage reviews strategically for growth. Read article
Marketing Optimization
Optimize marketing using behavior insights
How to use behavior data to improve your marketing ROI
Learn systematic approaches for translating customer behavior insights into marketing optimizations that measurably improve return on investment. Read article
How to use behavior analytics to improve retargeting campaigns
Leverage customer behavior data to create smart retargeting campaigns that convert better by targeting the right people with the right message at the right time. Read article
How to use behavior trends to plan seasonal campaigns
Learn to analyze historical behavior patterns to predict seasonal demand, optimize inventory, and time marketing campaigns for maximum effectiveness. Read article
Device Behavior
Optimize for different devices and platforms
Mobile vs desktop shopping behavior: key differences and how to optimize
Understand how mobile and desktop shoppers behave differently and learn specific optimization strategies for each device to maximize conversions. Read article
Track Customer Behavior Automatically
These guides show you what to track—Peasy shows you the numbers every morning.
Get daily customer behavior insights delivered via email including new versus returning customer splits, repeat purchase rates, and customer acquisition trends. Peasy connects to your Shopify, WooCommerce, or GA4 and automatically tracks the customer metrics that matter for retention and growth.
No complex segmentation setup. No manual cohort analysis. Just clear daily insights about who your customers are and how they're behaving.
Popular Starting Points
New to customer analytics? Start with How to understand customer behavior in e-commerce
Want to improve retention? Read How to turn one-time shoppers into loyal customers
Need segmentation? Use The complete guide to customer segmentation for e-commerce
Want to predict value? Learn How to predict customer lifetime value (CLV)
