E-commerce analytics resources
Deep-dive guides organized by topic
Running an e-commerce store means answering dozens of analytical questions every day: How do I prepare for Black Friday? Why did conversion drop? Are my seasonal customers coming back? Which marketing channels actually work?
These comprehensive resource guides give you the frameworks, metrics, and decision criteria that professional e-commerce operators use to answer those questions confidently. No fluff, no theory-only content—just actionable analytics strategies you can implement today.
Each guide contains 15-50 articles covering a complete topic from preparation through execution to post-analysis. Pick your challenge, dive deep, and come out with a systematic approach that works.
Featured Guides
Start with these most popular topics
📊 Seasonal & Trend Reporting
30 guides • Popular
Master Black Friday to back-to-school analytics with complete preparation frameworks, real-time monitoring strategies, and post-event analysis.
👥 Customer Analytics & Retention
50 guides
Cohort analysis, lifetime value calculation, churn prediction, and retention strategies that turn one-time buyers into loyal customers.
🎯 Conversion Optimization
54 guides
Boost checkout performance and reduce abandonment systematically with data-driven testing frameworks and funnel optimization.
📈 Traffic & Channel Analysis
50 guides
Measure and optimize every marketing channel from email to paid ads. Understand which traffic sources drive profitable sales.
Coming soon
All Topics by Category
Browse all guides organized by theme
📊 Planning & Strategy
Planning, forecasting, and strategic decision-making
Seasonal & Trend Reporting — 30 articles
Black Friday preparation, seasonal forecasting, real-time monitoring, customer cohort analysis, trend identification, and post-event reviews.
Advanced Forecasting Methods — 25 articles (Coming soon)
Multi-year data analysis, statistical forecasting, demand prediction, inventory planning, and predictive modeling techniques.
Annual Planning & Budgeting — 20 articles (Coming soon)
Goal setting frameworks, budget allocation strategies, strategic roadmaps, and annual performance planning.
👥 Customer Intelligence
Understanding, segmenting, and retaining your customers
Customer Analytics & Retention — 50 articles
Cohort analysis, customer lifetime value, retention measurement, repeat purchase optimization, and loyalty program analytics.
Customer Segmentation — 25 articles (Coming soon)
RFM analysis, behavioral segmentation, high-value customer identification, and segment-specific strategies.
Lifetime Value Optimization — 20 articles (Coming soon)
LTV calculation methods, improvement strategies, predictive models, and value maximization frameworks.
Churn Analysis & Prevention — 18 articles (Coming soon)
Early warning signals, churn prediction models, retention campaigns, and win-back strategies.
🎯 Conversion & Optimization
Improving conversion rates and checkout performance
Conversion Optimization — 54 articles
Conversion funnel analysis, A/B testing fundamentals, checkout optimization, and systematic testing approaches.
Cart Abandonment Solutions — 20 articles (Coming soon)
Abandonment measurement, recovery tactics, checkout friction reduction, and retention strategies.
Mobile Commerce Analytics — 15 articles (Coming soon)
Device-specific behavior, mobile optimization, app analytics, and responsive performance tracking.
Product Page Performance — 15 articles (Coming soon)
Page optimization frameworks, content testing, conversion drivers, and performance measurement.
📧 Marketing & Channels
Measuring and optimizing marketing channel performance
Traffic & Channel Analysis — 50 articles
Channel performance analysis, attribution modeling, traffic quality metrics, ROI by source, and multi-touch attribution.
Coming soon
Email Marketing Analytics — 25 articles (Coming soon)
Campaign performance, deliverability tracking, segmentation strategies, and automation ROI measurement.
Attribution Modeling — 18 articles (Coming soon)
Multi-touch attribution, channel credit allocation, model selection, and customer journey analysis.
Paid Advertising ROI — 20 articles (Coming soon)
Google Ads optimization, Facebook advertising, ROAS measurement, budget allocation, and paid channel performance.
SEO & Content Analytics — 18 articles (Coming soon)
Organic search performance, content effectiveness, keyword tracking, and SEO measurement frameworks.
📊 Measurement & KPIs
Core metrics and performance indicators
Key E-commerce KPIs — 50 articles
Essential metrics, revenue KPIs, profitability measurement, customer metrics, operational indicators, and dashboard design.
E-commerce Analytics Basics — 50 articles
Analytics fundamentals, GA4 basics, tracking setup, data collection principles, metric definitions, and getting started guides.
Coming soon
Reporting & Dashboards — 20 articles (Coming soon)
Dashboard design, automated reporting, visualization best practices, and stakeholder communication.
🛠️ Operations & Execution
Operational metrics and business intelligence
Inventory & Stock Analytics — 18 articles (Coming soon)
Stock level optimization, inventory turnover, demand forecasting, and supply chain analytics.
Shipping & Fulfillment Metrics — 15 articles (Coming soon)
Delivery performance, shipping cost analysis, fulfillment speed tracking, and logistics optimization.
Pricing & Margin Analysis — 15 articles (Coming soon)
Pricing strategy, margin optimization, competitive analysis, and dynamic pricing frameworks.
🎓 Advanced Topics
Sophisticated analytics for growing businesses
Data Quality & Governance — 12 articles (Coming soon)
Data accuracy, tracking audits, quality assurance, and analytics governance frameworks.
Predictive Analytics — 15 articles (Coming soon)
Machine learning applications, predictive modeling, forecasting techniques, and AI-driven insights.
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These guides show you what to measure—Peasy shows you the numbers every morning.
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Most Popular Starting Points
New to e-commerce analytics?
Start with E-commerce Analytics Basics to build your foundation.
Preparing for seasonal events?
Jump into Seasonal & Trend Reporting for complete preparation frameworks.
Struggling with low conversion?
Check Conversion Optimization for systematic testing approaches.
Want to understand your customers better?
Read Customer Analytics & Retention for cohort analysis and LTV optimization.
