Conversion Rate Optimization (CRO)
Turn more visitors into customers without spending more on ads
Most stores focus on driving more traffic. Smart stores optimize what they already have. A 20% improvement in conversion rate delivers the same revenue impact as 20% more traffic—but costs nothing and compounds every optimization you make afterward.
This comprehensive guide teaches you systematic conversion optimization from fundamentals through advanced testing. You'll learn which tests to run first, how to identify friction points, what psychological principles drive purchases, and how to build a sustainable CRO program that delivers consistent improvements.
52 expert guides organized into 10 practical categories covering everything from beginner basics to advanced multivariate testing.
CRO Fundamentals
Master the basics and build your foundation
CRO for beginners: understanding the basics
Master conversion optimization fundamentals. Learn what CRO is, why it matters, core concepts, and practical first steps for beginners. Read article
CRO for online stores: where to start and what to measure
Learn where to begin with conversion rate optimization and which metrics matter most. A practical beginner's roadmap to CRO that delivers results in 30-60 days. Read article
CRO metrics that actually matter (and which ones don't)
Focus on metrics that drive decisions. Learn which KPIs predict success, which distract, and how to build measurement frameworks optimizing for real business value. Read article
How to build a data-driven conversion strategy
Learn the systematic framework for building conversion strategies based on data rather than guesses. From analysis to implementation—complete CRO strategy development. Read article
How to build a sustainable CRO program in your organization
Learn the framework for building lasting conversion optimization capability. From team structure to processes—create CRO programs that deliver consistent results. Read article
How to track conversion rate improvements over time
Master systematic conversion tracking methodologies. Learn baseline establishment, trend analysis, attribution techniques, and reporting frameworks validating optimization impact. Read article
Common conversion mistakes e-commerce stores make (and how to fix them)
Discover the 10 most common conversion killers hurting your sales and learn exactly how to fix each one. Practical solutions that work in days, not months. Read article
Why your conversion rate is dropping — and how to fix it
Diagnose conversion drops quickly and fix them fast. Learn the 8 most common causes of declining conversion and exact solutions for each. Read article
10 quick CRO wins you can implement this week
Get 10 proven conversion tactics you can implement in days, not months. Each delivers 5-20% improvement without major redesigns or technical complexity. Read article
CRO for Shopify and WooCommerce: best practices
Master platform-specific CRO tactics for Shopify and WooCommerce. Learn which apps, settings, and optimizations work best for each platform. Read article
A/B Testing & Experimentation
Run tests that actually improve conversions
A/B Testing for e-commerce: what to test first (and why)
Learn which A/B tests deliver highest ROI and how to prioritize experiments. Data-driven framework for testing that improves conversion 25-60% in first 90 days. Read article
5 high-impact A/B tests that consistently improve conversions
Discover 5 proven A/B tests that succeed 60-80% of the time across thousands of stores. Skip experimental tests and implement what consistently works. Read article
How to run effective multivariate tests in your online store
Master multivariate testing for e-commerce. Learn when MVT outperforms A/B testing and how to design experiments that optimize multiple elements simultaneously. Read article
How to use customer data to drive smarter conversion experiments
Learn to design high-impact A/B tests using customer behavior data instead of random guesses. Data-driven experiment selection improves success rates 40-70%. Read article
How to test pricing strategies to find the sweet spot
Master pricing optimization through systematic testing. Learn methodologies identifying optimal price points maximizing revenue and profit. Read article
Checkout & Cart Optimization
Reduce abandonment and complete more purchases
How to design a checkout flow that converts
Master checkout design that maximizes completion rates. Learn the 8 essential elements every high-converting checkout needs. Read article
8 checkout optimization tactics that reduce abandonment by 30%+
Learn 8 proven checkout tactics that cut cart abandonment dramatically. Each delivers 5-15% improvement—combined, they transform checkout completion rates in weeks. Read article
How to reduce cart abandonment using CRO techniques
Master proven tactics that recover 10-30% of abandoned carts. From friction elimination to recovery emails—complete cart abandonment reduction guide. Read article
The power of simplified forms in boosting conversions
Learn how form simplification improves completion 20-60%. Discover which fields to remove, how to optimize remaining fields, and implementation tactics. Read article
Product Page Optimization
Turn browsers into buyers
How to optimize product pages for higher conversions
Master the 8 critical elements every high-converting product page needs. Tactical improvements that increase add-to-cart rates 20-50% in weeks. Read article
How to improve conversions with clearer product images
Learn how better product photography increases conversion 20-40%. Discover image requirements, quality standards, and optimization tactics that drive sales. Read article
Psychology & Persuasion
Understand what drives purchase decisions
The psychology behind conversion optimization in e-commerce
Discover the 7 psychological principles that drive online purchase decisions. Learn how cognitive biases, decision-making shortcuts, and emotional triggers affect conversion rates. Read article
The science of persuasive CTAs: what works best in e-commerce
Learn what makes call-to-action buttons convert based on psychological research. Discover the 5 CTA principles that improve click-through rates 30-90%. Read article
How to use social proof to increase trust and conversions
Learn how social proof builds trust and drives purchases through psychological influence. Discover 6 proven social proof tactics that improve conversion 15-40%. Read article
The power of urgency and scarcity in e-commerce
Discover how urgency and scarcity psychology drives faster purchase decisions. Learn to implement authentic urgency tactics that improve conversion 15-35%. Read article
Why transparency builds trust and improves conversions
Learn how openness about pricing, policies, and processes reduces purchase anxiety. Discover transparency tactics that improve conversion 15-35%. Read article
Technical Optimization
Speed, mobile, and UX improvements
Why speed and performance are critical for conversions
Discover how page speed directly impacts conversion rates with quantified research. Every second of delay costs conversions—learn the performance thresholds that matter. Read article
The real cost of a slow website: conversion impact by the numbers
Quantify speed impact on conversion and revenue. Learn exactly how load time affects sales, which optimizations deliver biggest improvements, and implementation priorities. Read article
Why mobile optimization is key to better conversions
Discover why mobile conversion rates lag desktop by 50% and how to fix it. Data-driven mobile optimization strategies that close the mobile-desktop conversion gap. Read article
The role of UX design in conversion optimization
Discover how user experience design directly impacts conversion rates. Learn the 7 UX principles that make the difference between frustration and frictionless purchases. Read article
Why simplifying navigation can increase sales
Learn how complex navigation confuses customers and hurts conversion. Discover practical simplification tactics that improve findability and sales. Read article
Analytics & Data
Use data to find and fix conversion problems
The analytics metrics that actually predict conversion success
Discover which metrics truly predict conversion outcomes. Data-driven analysis reveals the 7 leading indicators that separate high-converting stores from struggling ones. Read article
The link between analytics and CRO success
Discover how analytics capabilities determine optimization effectiveness. Learn which analytical skills and tools enable successful conversion programs. Read article
Data-driven CRO: how to turn insights into sales
Master the systematic framework for converting analytics insights into revenue growth. Transform data from reporting exercise into strategic conversion optimization roadmap. Read article
How to use analytics to find conversion bottlenecks
Master data analysis techniques that pinpoint exactly where customers abandon and why. Systematic bottleneck identification improves conversion 30-60% through targeted fixes. Read article
How to use GA4 data for conversion rate optimization
Master GA4's conversion analysis features to identify optimization opportunities. Learn which reports reveal friction points and how to act on insights. Read article
Using heatmaps and session recordings to optimize your store
Learn how to use heatmaps and session recordings to see exactly where customers struggle and what's blocking conversions. Visual analytics reveal problems metrics miss. Read article
Using behavioral data to understand why visitors don't buy
Master behavioral analysis techniques revealing conversion barriers. Learn to interpret analytics, session recordings, and heatmaps identifying exactly why customers abandon. Read article
The best tools for e-commerce conversion optimization
Discover the essential CRO tools used by top-converting stores. From analytics to testing platforms—everything you need to optimize conversions systematically. Read article
Customer Experience
Personalization, feedback, and retention
How to personalize the shopping experience to boost conversions
Learn how personalization increases relevance and conversions. Discover practical personalization tactics that work for stores of all sizes. Read article
How to use customer feedback to improve conversion rates
Learn how direct customer feedback reveals conversion barriers invisible in analytics. Discover feedback collection and analysis tactics that drive improvements. Read article
How to optimize your store for returning customers
Learn retention-focused CRO tactics that improve repeat purchase rates 25-60%. Master strategies making returning customers' experience effortless. Read article
How to use exit-intent popups to recover lost sales (without being annoying)
Master exit-intent popup strategy that recovers 5-15% of abandoning visitors without damaging experience. Balance conversion with user satisfaction. Read article
The importance of micro-conversions in your e-commerce funnel
Learn how tracking small actions predicts big outcomes. Discover which micro-conversions to monitor and how optimizing them improves overall conversion rates. Read article
Marketing Integration
Landing pages, email, and retargeting
How to use landing pages to maximize e-commerce conversions
Master landing page strategy that converts 2-4x better than homepages. Learn design principles, content tactics, and testing approaches for high-converting landing pages. Read article
How to build a high-converting homepage
Master homepage design that converts visitors into customers. Learn essential elements, layout principles, and content tactics for effective homepage optimization. Read article
The role of email marketing in conversion optimization
Discover how strategic email marketing recovers abandonment and drives repeat purchases. Learn email tactics that improve overall conversion 20-50%. Read article
How to use retargeting data to optimize conversions
Master retargeting analytics revealing customer intent. Learn how remarketing data informs on-site optimization improving both retargeting and direct conversion. Read article
CRO vs. SEO: balancing traffic and conversions
Learn how to balance SEO traffic growth with conversion optimization. Discover why optimizing both together delivers 2-3x better results than focusing on either alone. Read article
Advanced CRO
AI, CLV, and case studies
How AI and personalization are changing e-commerce CRO
Discover how AI-powered personalization transforms conversion optimization. Learn practical applications, implementation strategies, and measurable impact of intelligent experiences. Read article
How to calculate and improve customer lifetime value through CRO
Master CLV calculation and optimization strategies. Learn how conversion optimization improves not just immediate sales but long-term customer value. Read article
What 100+ e-commerce stores taught us about CRO (case study analysis)
Learn from real optimization successes and failures. Discover patterns, tactics, and lessons from analyzing 100+ e-commerce CRO implementations. Read article
Track Conversion Performance Automatically
These guides show you what to optimize—Peasy shows you the results every morning.
Get daily conversion rate reports delivered via email showing yesterday's performance compared to last week and last year. Peasy automatically tracks conversion rate, order count, and revenue so you can measure optimization impact without manual reporting.
Connect to Shopify, WooCommerce, or GA4 and start tracking conversion improvements in minutes.
Popular Starting Points
New to CRO? Start with CRO for beginners: understanding the basics
Want quick wins? Try 10 quick CRO wins you can implement this week
Ready to test? Read A/B Testing for e-commerce: what to test first (and why)
Fix cart abandonment? Use 8 checkout optimization tactics that reduce abandonment by 30%+
