Blog
Learn e-commerce analytics through practical, expert-written guides. We cover four essential areas: conversion rate optimization, customer behavior and retention, seasonal campaign analytics, and key performance metrics (KPIs).
Each guide provides actionable strategies you can implement immediately—no complex tools or technical knowledge required. Perfect for Shopify and WooCommerce store owners who want to grow through data-driven decisions.
Browse by topic below or use search to find specific guidance on A/B testing, customer segmentation, Black Friday analytics, CLV calculation, and more.
Learn e-commerce analytics through practical, expert-written guides. We cover four essential areas: conversion rate optimization, customer behavior and retention, seasonal campaign analytics, and key performance metrics (KPIs).
Each guide provides actionable strategies you can implement immediately—no complex tools or technical knowledge required. Perfect for Shopify and WooCommerce store owners who want to grow through data-driven decisions.
Browse by topic below or use search to find specific guidance on A/B testing, customer segmentation, Black Friday analytics, CLV calculation, and more.
All Posts
Learn Analytics
Grow Sales
Know Customers
Drive Traffic
Tools & Platforms
When to kill a product: the analytics of sunsetting
Hiring your first analyst: what to look for
Building an analytics culture in a small team
Should you expand your product line? What data reveals
Due diligence analytics: evaluating a store to acquire
Explaining a bad month: data storytelling for tough conversations
Board-ready metrics: what sophisticated investors expect
Creating a monthly analytics report for stakeholders
How to present analytics to investors
Analytics for a new product launch: week one checklist
Expanding to a new market: analytics preparation guide
Preparing analytics for your first Black Friday
Your first 1000 orders: what the data should tell you
Post-holiday slump: normal decline vs real problem
Analytics setup for your brand new store
Conversion rate suddenly halved: what to check first
When your best product stops selling: diagnostic steps
Traffic crashed overnight: step-by-step investigation
My revenue dropped 20% this week: a diagnostic guide
Affiliate program analytics: true ROI measurement
Influencer campaign analytics: beyond reach and engagement
Partnership attribution: who really drove the sale
How to track cannibalization between channels
Marketplace vs direct: comparing channel performance
All Posts
Learn Analytics
Grow Sales
Know Customers
Drive Traffic
Tools & Platforms
When to kill a product: the analytics of sunsetting
Hiring your first analyst: what to look for
Building an analytics culture in a small team
Should you expand your product line? What data reveals
Due diligence analytics: evaluating a store to acquire
Explaining a bad month: data storytelling for tough conversations
Board-ready metrics: what sophisticated investors expect
Creating a monthly analytics report for stakeholders
How to present analytics to investors
Analytics for a new product launch: week one checklist
Expanding to a new market: analytics preparation guide
Preparing analytics for your first Black Friday
Your first 1000 orders: what the data should tell you
Post-holiday slump: normal decline vs real problem
Analytics setup for your brand new store
Conversion rate suddenly halved: what to check first
When your best product stops selling: diagnostic steps
Traffic crashed overnight: step-by-step investigation
My revenue dropped 20% this week: a diagnostic guide
Affiliate program analytics: true ROI measurement
Influencer campaign analytics: beyond reach and engagement
Partnership attribution: who really drove the sale
How to track cannibalization between channels
Marketplace vs direct: comparing channel performance
All Posts
Learn Analytics
Grow Sales
Know Customers
Drive Traffic
Tools & Platforms
When to kill a product: the analytics of sunsetting
Hiring your first analyst: what to look for
Building an analytics culture in a small team
Should you expand your product line? What data reveals
Due diligence analytics: evaluating a store to acquire
Explaining a bad month: data storytelling for tough conversations
Board-ready metrics: what sophisticated investors expect
Creating a monthly analytics report for stakeholders
How to present analytics to investors
Analytics for a new product launch: week one checklist
Expanding to a new market: analytics preparation guide
Preparing analytics for your first Black Friday
Your first 1000 orders: what the data should tell you
Post-holiday slump: normal decline vs real problem
Analytics setup for your brand new store
Conversion rate suddenly halved: what to check first
When your best product stops selling: diagnostic steps
Traffic crashed overnight: step-by-step investigation
My revenue dropped 20% this week: a diagnostic guide
Affiliate program analytics: true ROI measurement
Influencer campaign analytics: beyond reach and engagement
Partnership attribution: who really drove the sale
How to track cannibalization between channels
Marketplace vs direct: comparing channel performance
