Wix e-commerce analytics vs Shopify Analytics

This comparison examines e-commerce tracking depth, interface design, integration capability, and which platform suits different business models.

E-commerce metrics depth: Shopify wins substantially

Shopify: Revenue by product, category, traffic source, customer segment. Product trends, variant performance, SKU-level reporting. Customer lifetime value, purchase frequency, segmentation. Abandoned cart tracking and recovery rates.

Wix: Basic revenue and order totals. Limited product breakdown. Customer list showing spend. Abandoned cart recovery exists but minimal analytics on patterns or effectiveness.

Winner: Shopify built for e-commerce with analytics reflecting this focus. Wix adds e-commerce to website builder with secondary analytical priority.

Analytics interface and structure

Shopify: Single unified dashboard. All e-commerce metrics in Analytics section. 10-15 minute learning curve. Intuitive navigation.

Wix: Split between Wix Analytics (site behavior) and Wix Stores (transactions). Must switch between systems. 30-45 minute learning curve understanding both.

Winner: Shopify unified interface beats split interface for e-commerce use cases.

Site analytics vs commerce analytics

Wix strength: Comprehensive visitor behavior tracking. Page views, time on site, bounce rates, scroll depth. SEO insights and keyword tracking. Valuable for content-heavy sites combining blog with shop.

Shopify strength: Conversion-focused metrics. Traffic sources by conversion rate. Product performance by revenue. Customer value analysis. Commerce-first approach for pure retail.

Winner depends on business: Content + commerce hybrids: Wix. Pure e-commerce stores: Shopify.

Report customization and flexibility

Shopify customization (Basic plan $39/month)

Date ranges: Custom date ranges on all reports. Compare any period to any other period. Flexible analysis without plan restrictions.

Filtering: Filter reports by product, collection, traffic source, customer segment. Drill down into specific questions. Standard feature, not gated.

Export capability: Export any report to CSV. Custom analysis in Excel or Google Sheets. Data portability built-in.

Wix customization (Business plan $27/month)

Fixed date ranges: Standard reports show predefined periods (last 7 days, last 30 days, last 90 days). Custom date comparison limited.

Limited filtering: Basic filtering available but less sophisticated than Shopify. Can’t segment by customer groups or traffic source attribution.

Custom reports gated: Advanced custom reports require Business VIP plan ($159/month). 6x base e-commerce plan cost. Expensive upgrade for analytics enhancement.

Customization winner: Shopify

Shopify provides better report flexibility at lower price point. Wix gates customization behind expensive upgrade. For stores needing analytical flexibility, Shopify delivers without premium plan requirement.

Integration and ecosystem

Shopify analytics ecosystem

Third-party apps: Hundreds of analytics apps available. Enhanced reporting (Peasy, Metorik, Glew), cohort analysis, attribution modeling, custom dashboards. Open ecosystem enables unlimited analytics expansion.

GA4 integration: Easy Google Analytics 4 setup. Native Google channel or third-party apps. Seamless integration for stores wanting both Shopify native analytics and GA4 depth.

Data access: API access to store data. Build custom analytics, data warehouse integration, BI tool connections. Developer-friendly data access.

Wix analytics ecosystem

Limited third-party analytics: Fewer analytics-specific apps in Wix App Market. Some marketing apps provide analytics but dedicated analytics tools scarce. Smaller ecosystem.

GA4 integration: Can connect Google Analytics but less seamless than Shopify. Requires manual setup. E-commerce tracking configuration more complex. Workable but friction higher.

Data access: API exists but less developer-friendly than Shopify. Fewer tools built for Wix data extraction. More closed ecosystem than Shopify.

Ecosystem winner: Shopify

Shopify’s mature ecosystem provides superior analytics expansion options. Wix more closed. For stores planning analytics sophistication growth, Shopify provides clearer path.

Cost comparison for equivalent analytics

Shopify Basic ($39/month): Complete e-commerce analytics. Product reports, customer insights, traffic analytics, abandoned cart tracking. No analytics gates. Full functionality at entry level.

Wix Business ($27/month): Basic e-commerce analytics included. Limited customization. For equivalent flexibility, need Business VIP ($159/month). 4x price increase for comparable customization.

Analytics value winner: Shopify provides better e-commerce analytics at $39/month than Wix provides at $159/month. For analytics-focused stores, Shopify superior value.

Which platform for which business?

Choose Shopify if:

Pure e-commerce focus: Store is primary business. Not running content site alongside commerce. Analytics need is understanding commerce performance exclusively.

Analytics depth priority: Want product performance insights, customer segmentation, detailed attribution. Need more than basic transactional reporting.

Growth trajectory: Plan analytics sophistication growth. Want third-party analytics apps, GA4 integration, API access. Shopify ecosystem supports analytical maturity.

Choose Wix if:

Content + commerce hybrid: Running blog, portfolio, or content site with shop component. Need site analytics equally as commerce analytics. Content performance matters.

Website builder preference: Prioritize Wix website building ease over Shopify e-commerce focus. Analytics secondary to site creation experience. Accept analytical limitations for builder simplicity.

Basic needs: Simple transactional reporting sufficient. Revenue, orders, basic products enough. Don’t need sophisticated customer segmentation or product analytics.

Frequently asked questions

Can I use Google Analytics with Wix to match Shopify analytics?

Partially. GA4 integration adds traffic analytics and behavior tracking Wix lacks natively. But GA4 setup on Wix more complex than Shopify. E-commerce tracking configuration requires technical understanding. Even with GA4, Wix + GA4 not equal to Shopify Analytics because Shopify’s native e-commerce focus provides commerce-optimized interface GA4 doesn’t. GA4 improves Wix analytics but doesn’t close gap completely. If adding GA4 anyway, Shopify’s native analytics plus GA4 still superior combination.

Is Wix analytics sufficient for small stores?

Depends on definition of sufficient. Wix shows revenue, orders, basic products. Answers question “how much did we make?” adequately. Doesn’t answer “which products drive growth?” or “which customers are most valuable?” or “which traffic sources convert best?” deeply. For lifestyle businesses checking daily revenue, Wix sufficient. For growth-focused stores optimizing products, customers, and marketing, Wix insufficient. Shopify necessary for growth-oriented analytics.

What about Wix Business VIP analytics at $159/month?

Business VIP adds custom report builder and priority support. Improves Wix analytics flexibility but still doesn’t match Shopify e-commerce depth. Even at $159/month, Wix provides less sophisticated product analytics, customer segmentation, and abandoned cart insights than Shopify $39/month. Premium Wix analytics better than basic Wix analytics but not better than entry-level Shopify analytics. Hard to justify 4x price for inferior e-commerce tracking unless Wix website builder advantages outweigh analytics disadvantage.

Peasy works with Shopify, Wix, and all major platforms—automated email analytics eliminating daily dashboard checking. Starting at $49/month. Try free for 14 days.